Copywriter - Content Creation and Performance Marketing

Copy writer

Lokal is looking for a talented Copywriter to join our internal marketing team

At Lokal, we build products for Bharat – across jobs, business leads, and local communities. We’re looking for a copywriter who understands how to speak to real people, in real languages, with real intent.

What You Need to Bring to the Table:

• Proven experience writing high-impact ad copies and video scripts (Meta, Google, Reels, Shorts).

 • Strong command over simple, clear, conversion-focused writing.

 • Ability to adapt tone and language for vernacular audiences (Tamil / Telugu / Kannada / Malayalam / Hindi).

 • Deep understanding of performance marketing hooks – scroll stoppers, first 3 seconds, CTAs.

 • Comfort working in a fast-paced, high-iteration environment (multiple scripts daily).

 • Awareness of social media, meme, and short-form video trends.

 • Collaborative mindset – working closely with performance marketers, video editors, and creative leads.

 • Curiosity to test, learn, and constantly improve based on data.

 • Everything you believe makes a great copywriter for India’s next-gen internet users.

What’s in It for You:

• Opportunity to be the voice of Lokal’s products used by millions in Tier-2 and Tier-3 cities.

 • Hands-on exposure to high-scale performance marketing.

 • Learn directly from experienced marketers building category-defining local products.

 • Ownership of end-to-end creative – from idea → script → ad → results.

 • Daily brainstorming, rapid experimentation, and creative freedom with accountability.

 • Fast growth, constant feedback, and recognition based on impact, not hierarchy.

If you love writing that moves people to act, not just sound clever – Lokal is the place for you.

Requirements

• Ability to shoot clean, natural video content (even on phone)
• A content-first mindset: you enjoy making videos, experimenting, and storytelling
• People who want stable monthly income, long-term association, and WFH convenience
• Basic understanding of trending formats, hooks, and reel psychology
• Ability to meet deadlines and deliver consistent output

Who Should Apply

• Creators who want stable income, fast-growth roles, and real creative impact
• Students, freshers, influencers <50k followers, or creators looking for career transition
• Anyone who genuinely enjoys storytelling and camera-facing content

Good to Have

• Experience making reels/TikTok/YouTube Shorts
• Experience in acting, theatre, vlogging, or on-screen performance 
• Regional language fluency (Tamil, Telugu, Kannada, Malayalam, Hindi preferred)

Interview Process

1. Instagram/Portfolio Screening
2. Assignment: Submit 2 short videos of one of our Apps.
3. Interview/Review Call
4. Offer: Contract (30 days)
5. Based on performance: Extension, Full-time offer Or closure

Experience Level

Entry Level