Customer Relationship Management Specialist

CRM Specialist

Location: Bengaluru,Karnataka,India

Key Responsibilities:● Manage end-to-end CRM execution across channels including Email, SMS, WhatsApp, Push Notifications, In-App, and IVR (if applicable)● Ensure accuracy, consistency, and integrity of customer data.● Customize CRM workflows, dashboards, and reports to support business goals.● Collaborate with sales, marketing, and customer support teams to optimize CRM usage.● Analyze customer data to identify trends, insights, and opportunities for growth.● Support campaign execution, lead tracking, and customer segmentation.● Train internal teams on CRM best practices and new features.● Troubleshoot CRM issues and coordinate with vendors or IT teams when needed.● Monitor CRM performance and recommend continuous improvements. Required Skills & Qualifications:● 2-5 years of experience in CRM, Lifecycle Marketing, Growth, or Customer Engagement.● Strong hands-on experience with CRM tools like MoEngage, CleverTap, WebEngage,● Braze, Salesforce, HubSpot, or similar.● Understanding of customer lifecycle management, segmentation, and personalization.● Strong analytical skills with experience using data to drive decisions Apply to this job

Experience Level

Mid Level