DEQ- Manager – Sports Sponsorships & Commercial Strategy

Description

About KPMG in India

KPMG entities in India are professional services firm(s). These Indian member firms are affiliated with KPMG International Limited. KPMG was established in India in August 1993. Our professionals leverage the global network of firms, and are conversant with local laws, regulations, markets and competition. KPMG has offices across India in Ahmedabad, Bengaluru, Chandigarh, Chennai, Gurugram, Jaipur, Hyderabad, Jaipur, Kochi, Kolkata, Mumbai, Noida, Pune, Vadodara and Vijayawada. 

KPMG entities in India offer services to national and international clients in India across sectors. We strive to provide rapid, performance-based, industry-focused and technology-enabled services, which reflect a shared knowledge of global and local industries and our experience of the Indian business environment.

Responsibilities

Job Title: Manager – Sports Sponsorships & Commercial Strategy
Location: Bangalore
Experience: 7-9 years
Industry: Sports Advisory / Sponsorships / Commercial Strategy

About the Role:

We are seeking a Sports Sponsorship & Commercial Strategy individual to join our Sports Advisory team at KPMG. The ideal candidate will have 4-5 years of experience in the Indian sports industry, with a strong focus on sponsorships, brand partnerships, and commercial strategy. This role involves working with sports federations, leagues, franchises, brands, and government bodies to develop and execute sponsorship strategies, maximize revenue opportunities, and enhance brand activations.

Key Responsibilities:

1. Sponsorship & Commercial Strategy Development

• Develop sponsorship strategies for leagues, teams, events, and federations.
• Identify and secure sponsorship opportunities for sports properties across different sectors.
• Advise clients on sponsorship valuation, asset pricing, and return on investment (ROI) measurement.
• Structure and negotiate sponsorship deals, naming rights agreements, and commercial partnerships.
• Conduct market research on sponsorship trends, brand activations, and competitor analysis.
  

2. Brand Partnerships & Business Development

• Build and maintain relationships with corporate sponsors, brands, and potential investors.
• Develop customized sponsorship proposals and pitch decks tailored to brand objectives.
• Identify and approach potential sponsors across industries such as BFSI, FMCG, tech, automotive, and e-commerce.
• Assist brands in activating sponsorships through digital, on-ground, and experiential marketing.
  

Key Qualifications & Skills:

1. Educational Background: MBA / Masters in Sports Management / Marketing / Finance or equivalent.
2. Industry Experience: 4-5 years of experience in the Indian sports industry, specifically in sponsorships, brand partnerships, or sports commercial strategy.
3. Sponsorship Sales & Negotiation: Strong track record in structuring and closing sponsorship deals.
4. Brand Relationship Management: Experience in engaging with sponsors and corporate partners.
5. Financial & Analytical Skills: Knowledge of sponsorship valuation, pricing models, and ROI measurement.
6. Strategic Thinking: Ability to develop commercial strategies for leagues, teams, and events.
7. Tech & Digital Savvy: Understanding of digital sponsorships, influencer marketing, and sports tech.
8. Communication & Presentation: Strong verbal and written communication skills for client-facing roles.
9. Passion for Sports: Deep understanding of the Indian and global sports sponsorship landscape.

Preferred Qualifications:

• Experience working with sports leagues (IPL, ISL, PKL, etc.), franchises, federations, or sports marketing agencies.
• Knowledge of sponsorship activation across digital, OTT, and broadcast media.
• Familiarity with brand sponsorship trends in India and globally.
  
  What We Offer:
• Opportunity to work with leading brands, teams, and leagues in the Indian sports industry.
• Exposure to high-impact sponsorship projects with top-tier corporate clients.
• Learning and development programs with access to global best practices in sports sponsorship.
• Competitive salary and performance-based incentives.

Qualifications

• MBA / Masters in Sports Management / Marketing / Finance or equivalent.

Equal employment opportunity information 

KPMG India has a policy of providing equal opportunity for all applicants and employees regardless of their color, caste, religion, age, sex/gender, national origin, citizenship, sexual orientation, gender identity or expression, disability or other legally protected status. KPMG India values diversity and we request you to submit the details below to support us in our endeavor for diversity. Providing the below information is voluntary and refusal to submit such information will not be prejudicial to you.