Digital Marketing Specialist

Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.

Manage and optimize the company’s website, landing pages, and blog for lead generation and better user experience.

Create, manage, and monitor content across platforms such as Facebook, Instagram, LinkedIn, YouTube, and other digital channels.

Conduct keyword research and implement SEO best practices to improve search rankings and organic traffic.

Run and monitor paid advertising campaigns on Google Ads, Meta Ads (Facebook/Instagram), and other platforms.

Track, measure, and report campaign performance using analytics tools (Google Analytics, Search Console, etc.).

Identify trends, insights, and growth opportunities in the digital space.

Collaborate with the design, sales, and content team to ensure brand consistency.

Stay updated with the latest trends, tools, and best practices in digital marketing.

Required Skills & Qualifications

Bachelor’s degree in Marketing, Business, or a related field.

Proven experience in digital marketing (SEO, SEM, PPC, Social Media, Email Marketing, etc.).

Hands-on experience with tools like Google Ads, Meta Business Suite, Google Analytics, Search Console, and other digital platforms.

Strong understanding of online marketing strategies and conversion optimization.

Excellent communication, analytical, and project management skills.

Creativity and ability to think strategically.