Digital Marketing Advisory Specialist - Marketing Operations & SEM

Digital Mktg Advisory Specialist

Skill required: Marketing Operations - Marketing Automation & Technology Execution
Designation: Digital Mktg Advisory Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. The Regional SEM Consultant is responsible for end-to-end execution, optimization, and performance analysis of Adobe’s Enterprise paid search campaigns across EMEA. The role ensures campaigns are executed with high quality, continuously optimized, and aligned with Enterprise GTM, SEO, and GEO strategies.
What are we looking for? • 6–8 years of hands-on SEM experience covering execution and optimization. • Strong experience with Google Ads. • Working knowledge of Microsoft Advertising. • Experience managing B2B paid search campaigns. • Strong analytical and Excel skills. • High attention to detail and QA discipline. Preferred Qualifications • Exposure to Search Ads 360 or other bid management platforms. • Familiarity with Google Analytics or Analytics 360. • Experience supporting multi-region or enterprise campaigns.
Roles and Responsibilities: In this role you are required to do analysis and solving of complex problems Campaign Execution & Launch • Build, launch, and manage SEM campaigns across Google Ads and Microsoft Advertising. • Execute campaigns using approved enterprise structures, naming conventions, and QA standards. • Configure keywords, match types, ad copy, extensions, budgets, bids, and audiences. • Validate conversion tracking and ensure campaign readiness prior to launch. • Support launches for new platforms, business units, and GTM initiatives. Keyword & Search Term Management • Execute enterprise-approved keyword strategies aligned with GTM priorities. • Conduct regular search term analysis to identify irrelevant traffic. • Add and manage negative keywords to improve intent quality and efficiency. • Maintain keyword hygiene across all active campaigns. Bidding, Budgeting & Optimization • Monitor daily and weekly spend, pacing, and performance. • Adjust bids and budgets based on performance data and guidance from the SEM Manager. • Support and manage automated bidding strategies such as Target CPA and Max Conversions. • Identify opportunities to improve CPC, CPA, and conversion rates. Ad Copy, Messaging & Testing • Manage multiple ad variations per campaign and monitor performance. • Refresh ad messaging based on performance insights and enterprise guidance. • Execute structured tests on ad copy, match types, and audiences. • Ensure messaging aligns with enterprise value propositions and GEO narratives. Performance Analysis & Experimentation • Analyze campaign performance across keywords, ads, audiences, and regions. • Identify trends, inefficiencies, and growth opportunities. • Design, execute, and document SEM experiments. • Maintain optimization and experimentation logs with clear outcomes. Reporting & Insights • Track and report daily, weekly, and monthly performance metrics. • Build inputs for operational dashboards and performance reviews. • Ensure data accuracy and consistency across reports. • Proactively flag risks, anomalies, and optimization opportunities. SEO & GEO Coordination • Share keyword and performance insights with SEO and GEO teams. • Support landing page optimization initiatives informed by SEM insights. • Ensure paid search execution complements organic and GEO-driven discovery strategies.