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Director - Product Management (Monetization)

Viacom18 Media Pvt Ltd

Bengaluru/Bangalore

Not disclosed

Work from Office

Full Time

Min. 5 years

Job Details

Job Description

Director Product , Monetisation

JOB TITLE: Director Product Management

LOCATION: Bangalore'

JOB SUMMARY:

You will lead the product strategy for a new monetization initiative around short-form/ microcontent, focusing on converting free viewers into paying subscribers. You own the entire conversion funnel—from free-to-paid paywall strategy, payment flows, pricing optimization, and subscriber retention mechanics. This role combines deep product intuition with data-driven rigor. You will balance user acquisition, conversion rate optimization, and lifetime value maximization. You'll collaborate closely with Growth, Content, Design, Data Science, and Engineering teams to execute a product roadmap that drives sustainable subscription growth. This is an IC role with high ownership. As the initiative scales, you may lead a small PM team.

What will you do?

Monetization Architecture & Paywalls – Design and optimize paywall strategy, including placement timing, messaging, friction, and hard/soft paywalls to maximize conversion without alienating users

Pricing & Plan Strategy – Drive pricing decisions, plan bundling, promotional mechanics, and regional customization based on cohort analysis, competitive landscape, and willingness-to-pay research

Conversion Funnel Optimization – Define and refine payment flows, nudge strategies, plan selection UI, and post-signup flows. Own conversion metrics at each stage

Retention & ARPU – Collaborate with Growth and Content to define content hooks, retention mechanics, and upsell opportunities. Partner with ML team to segment subscribers and tailor retention strategies

Analytics & Insights – Perform rigorous cohort analysis, LTV/CAC modeling, and churn analysis. Identify behavioral patterns that predict conversion and retention

Experimentation – Design and run A/B tests on paywall timing, pricing, messaging, UI/UX. Build a culture of rapid experimentation and learning

Cross-Functional Leadership – Partner with Engineering, Design, Data, Content, and Growth teams. Drive alignment on roadmap, timelines, and success metrics

Market & Competitive Intelligence – Monitor competitor monetization strategies, industry trends, and emerging payment technologies. Synthesize insights into product roadmap priorities

Who should apply for this role?

Conversion Science & Transaction Funnels – Proven track record optimizing checkout flows, reducing friction, and improving payment conversion rates. Experience with high-transacting consumer businesses (gaming, subscriptions, e-commerce) is essential

Data-Driven Decision Making – Deep comfort with ARPU, LTV, CAC, churn, and cohort analysis. Ability to extract insights from large datasets and validate decisions with data

Monetization Strategy – Experience designing subscription tiers, pricing, bundling, or promotional strategies. Understanding of unit economics and pricing psychology

Experimentation Mindset – Comfort running A/B tests, interpreting statistical significance, and iterating based on learnings

Cross-Functional Collaboration – Ability to influence and align teams across Engineering, Design, Data, and Content without direct authority. Strong communication and stakeholder management

Startup Mentality – Entrepreneurial drive, bias toward action, and comfort with ambiguity. Ability to prioritize ruthlessly and ship fast

Consumer Intuition – Deep understanding of consumer behavior, content consumption habits, and decision-making psychology

About Us

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.