GN -SONG - MT - Digital Marketing- New Age Media - Consultant

Job Description Template

Job Title -  GN -SONG - MT - Digital Marketing- New Age Media – Consultant

Management Level : 09 - Consultant

Location: Bengaluru, Mumbai, Gurgaon, Chennai, Pune, Hyderabad, Kolkata

Must have skills: Digital marketing, particularly in OTT platforms, social media marketing, and programmatic advertising.Marketing preferred

Job Summary:
You will be responsible for managing end-to-end campaigns, leveraging advanced tools, and integrating strategies across new-age and social media platforms. This is a techno-functional role that demands hands-on experience with relevant tools, team orchestration capabilities, and the ability to drive innovation in a rapidly evolving digital landscape. You will work closely with our clients as Consulting Professionals who design, build and implement strategies that can help enhance business performance.

Roles & Responsibilities:
1. New Age Media Expertise (OTT and Audio Platforms)

•            Support planning and execution of campaigns on platforms like YouTube, Hotstar, Netflix Ads, Amazon Prime Video Ads, and Spotify.

•            Use OTT platform dashboards to analyze performance metrics and derive insights.

•            Collaborate with creative teams to align ads with platform-specific formats and content requirements.

2. Social Media Ecosystem Management

•            Assist in managing social media campaigns across platforms like Meta (Facebook, Instagram), TikTok, Snapchat, LinkedIn, and X (formerly Twitter).

•            Operate tools such as Meta Ads Manager and TikTok Ads to launch and track campaigns.

•            Utilize social listening tools and reporting platforms to assess performance and audience engagement.

•            Execute paid and organic strategies, including influencer collaborations and content marketing campaigns.

•            Ensure seamless integration of social campaigns with overall marketing strategies and measure their impact on brand visibility and ROI.

3. Tools and Technology support

•            Contribute to campaign setup using demand-side platforms (DSPs) and programmatic ad tools.

•            Analyze data using tools like Google Analytics 4, Sprout Social, and platform-native dashboards.

•            Work across creative and technical teams to support integrated campaign execution.

4. Strategy support and Learning

•            Support in the development of cross-platform strategies to improve engagement and ROI.

•            Stay updated with industry trends, emerging platforms, and tools.

•            Learn from senior team members and contribute to knowledge sharing and innovation.

Professional & Technical Skills:
•            5-9 years of experience in digital marketing, particularly in OTT platforms, social media marketing, and programmatic advertising.

•            Strong communication and collaboration skills.

•            Hands-on experience with OTT ad platforms like YouTube Ads, Netflix Ads, Hotstar Ads, and audio platforms like Spotify and JioSaavn.

•            Expertise with social media ad tools: Meta Ads Manager, TikTok Ads, Snapchat Ads, etc.

•            Familiarity with DMPs, CDPs, and marketing automation tools for audience targeting and personalization.

•            Strong analytical skills and experience with dashboards like Google Data Studio, Tableau, or platform-native reporting tools.

•            Excellent communication skills with the ability to lead cross-functional teams and present insights to stakeholders.

•            Certifications in tools like Meta Blueprint, TikTok Ads Academy, or Google Marketing Platform are a plus.

Additional Information:
•            An opportunity to work on transformative projects with key G2000 clients

•            Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.

•            Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.

•            Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities

•            Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization

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