Go-To-Market and Sales & Marketing Consultant - Industrial Sector

GN - SONG - MT - GTM Sales and Marketing - Consultant

Job Title – GTM / Sales & Marketing Consultant (Industrial Sector) + Level 9 (Consultant) + Entity (S&C GN – Industrial & Resources)

Management Level: Level 9 – Consultant
Location Preference: Bengaluru

Must have skills:
B2B Go-To-Market Strategy, Industrial Sales Transformation, Sales & Marketing Strategy, AI-enabled Sales and Marketing Strategy

Good to have skills:
MarTech Stack Architecture (CRM, Marketing Automation, CPQ), Distributor & Channel Strategy, Account-Based Marketing, Pricing & Commercial Modeling, Bilingual (English + Japanese)

Experience: Minimum 5–10 years of relevant experience required

Educational Qualification: BE/B.Tech + MBA preferred (Tier 1 / Tier 2 institute)

Job Summary

Accenture Strategy & Consulting is seeking a high-performing GTM / Sales & Marketing Consultant to drive commercial growth strategy, market entry execution, and scaling mandates across industrial, resources, and chemical sectors in India.

This role focuses on designing AI-first, lean, and performance-oriented go-to-market engines suited for complex B2B industrial environments characterized by long sales cycles, technical buying committees, distributor-heavy networks, and fragmented SME ecosystems.

The candidate will bring strong experience in industrial sales models, channel strategies, and marketing technology ecosystems relevant to India’s industrial market.

Roles & Responsibilities

• Lead Market Entry & Commercial Expansion Strategy: Support structured market entry and expansion strategy engagements across industrial sectors. Define customer segmentation, value propositions, channel models, and phased scaling roadmaps.
• Design Scalable Go-To-Market Models: Develop end-to-end GTM frameworks including territory design, coverage models (direct vs channel vs hybrid), key account management structures, and cluster-based penetration strategies.
• Sales Operating Model Transformation: Redesign sales processes, incentive structures, and pipeline governance mechanisms to improve conversion efficiency, working capital velocity, and margin realization.
• AI-First Commercial Strategy: Integrate AI-driven capabilities across lead scoring, pricing optimization, forecasting, distributor performance analytics, and pipeline prioritization to enable lean, data-driven commercial execution.
• MarTech & Commercial Tech Architecture: Define and assess CRM, marketing automation, analytics, and CPQ stack requirements aligned to industrial B2B use cases. Support implementation roadmaps for commercial digitization.
• Commercial & Financial Modeling: Build robust revenue models, customer lifetime value frameworks, pricing simulations, and ROI cases to support scaling decisions and investment prioritization.
• Business Development Support: Contribute to proposal development and RFP responses across market units. Translate commercial transformation insights into compelling client value propositions
• Executive Client Engagement: Structure ambiguous commercial growth challenges into hypothesis-driven workstreams and Facilitate client workshops.
• Thought Leadership & Asset Creation: Develop reusable commercial transformation toolkits, GTM playbooks, AI-enabled sales frameworks, and industry-specific points of view.