GN - SONG - MT - Hyperpersonalization - Analyst

Job Description Template

Job Title -  GN - SONG - MT - Hyperpersonalization - Analyst

Management Level : 11 - Analyst

Location: Gurgaon, Mumbai, Bangalore

Must have skills: Banking, Fintech Industries

Good to have skills: Marketing

Job Summary:
You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help deliver hyper-personalized experiences for their customers and enhance business performance within Banking and Fintech landscape.

Roles & Responsibilities:
•            Collaboration and Stakeholder Management:

o            Collaborate with various client teams (including marketing, sales, and product) to align customer value management strategies with the respective teams’ and overall organization’s business goals.

o            Communicate effectively with internal ACN leaders, SMEs and teams to ensure a cohesive and client-centric approach.

o            Manage relationships with key partners to ensure compliance and smooth execution of all partner-related initiatives.

•            Data Analysis

o            Monitor trends to identify anomalies, promptly flagging them to stakeholders and ensuring follow-up to resolution.

o            Analyze data to uncover growth opportunities and recommend potential improvements.

o            Track performance metrics and marketing interventions, highlighting key insights and resolving critical issues to support business objectives.

•            Project Management

o            Plan, execute, and oversee projects, ensuring timely delivery and alignment with business goals.

o            Develop and maintain project plans, timelines, and budgets, proactively addressing risks and mitigating issues.

o            Monitor project performance, report progress to stakeholders, and implement process improvements for efficiency.

•            Retention / Churn Reduction Strategies:

o            Design and implement customer retention programs that are aligned to the unique challenges and opportunities of the Banking/Fintech/Insurance sectors to reduce churn and increase customer lifetime value leveraging data and analytical models.

o            Work closely with product and marketing teams to create hyper-personalized campaigns and promotions to engage and retain customers.

•            Cross-Sell and Upsell Initiatives:

o            Identify opportunities for cross-selling and upselling based on segment-level behavior and preferences tailored to the banking / e-commerce / retail sectors.

•            Business Development

o            Create business cases, solution deals and develop proposals to bring the best of Accenture’s capabilities to clients.

Professional & Technical Skills:
•            Strong analytical skills and data-driven mindset to drive results-oriented decisions.

•            In-depth knowledge of industry from banking / fintech.

•            Strategic Thinking - Capability to align projects and processes with long-term business goals.

•            Crisis / Risk Management - Ability to effectively manage and lead during crises or challenging project situations by implementing contingency plans

•            Strong understanding of marketing processes & operating models

•            Good project management skills – The ability to plan, execute, and oversee projects to ensure that projects are completed on time, within budget, and meeting the specified goals.

•            Additional skills:

o            Excellent oral and written communication skills

o            Proven success in navigating global matrixed environments and / or experience in client facing roles

o            Ability to work effectively in a remote, virtual, fast-paced & unstructured global environment

Additional Information:

• An opportunity to work on transformative projects with key G2000 clients
• Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
• Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
• Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
• Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

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