GN - SONG - MT - Marketing Automation (Braze) - Consultant

Job Title -  Marketing Automation - B2C (Braze) | Consultant + S&C GN Song | Marketing Transformation

Management Level :  09 - Consultant

Location: Bangalore/ Gurgaon/Mumbai/Hyderabad

Must have skills: Braze/ Any Adobe Marketing Automation Platforms (Adobe Journey Optimizer, Adobe Campaign, Marketo)

Good to have skills: Project Management, Strategy & Consulting,

Job Summary:
As a Consultant, you will be responsible for designing, building, and configuring customer engagement solutions (Braze/Adobe) to meet business process and marketing automation requirements. Your typical day will involve designing innovative cross-channel campaign strategies, gathering business requirements, and configuring marketing journeys within Braze. You will conduct capability assessments, define target operating models, and develop marketing use cases and business cases to optimize marketing effectiveness.

Roles & Responsibilities:
- Design innovative campaign strategies and marketing plans across channels using Braze.
- Gather business requirements and design processes and solutions for Braze implementation.
- Set up marketing journeys, programs, and campaigns within the Braze platform.
- Conduct assessments for Braze capability evaluations, define target operating models, and develop marketing use cases and business cases.
- Collaborate with clients to ensure seamless Braze implementation and adoption of new tools and processes.
- Lead assessments of marketing processes and technologies, defining KPIs, solutions, and vendor evaluations for Braze and related Martech tools.
- Contribute to thought leadership and business development in the campaign management and digital advertising space.

Professional & Technical Skills:
- 4+ years of hands-on/functional consultant experience in Braze implementation with deep functional, industry and client facing experience (or) Equivalent Adobe experience (Adobe Campaign, Adobe Journey Optimizer, Marketo).
- Extensive experience in gathering requirements, preparing functional blueprints, and coordinating multi-team deployments for Braze marketing solutions.
- Proven ability to design customer experience journeys and next-best-action strategies using Braze.
- Expertise in customer acquisition, journey lifecycle and engagement strategies.
- Strong analytical skills for monitoring trends, analyzing data, and optimizing campaigns.
- Experience in identifying process improvement opportunities and building business cases for campaign strategies and technology solutions.
- Familiarity with developing/supporting Martech/Adtech platform technologies with Braze or Adobe.

Additional Information:
- The ideal candidate should possess a strong educational background with BE/BTech + MBA is prefered, along with a proven track record of delivering impactful solutions using Braze/Marketing Automation Platform.
- The Candidate should follow proven methodologies and best practices to enable clients to meet business objectives using Braze.
- The Candidate should also be able to provide post-go-live consulting, ensuring smooth adoption and optimization of Braze implementations.
- This position is based at our Mumbai/Bangalore/Gurgaon/Hyderabad/Pune/Chennai office.

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