Go to Market Consultant - Data Products

Job Description for Go to Market Consultant - Data Products / Offering Dev Associate Manager (Level 8) / Specialist (Level 9) – 2 positions

Position Title: Go to Market Consultant - Data Products
Location: India
Employment Type: Full Time

Must Have Skills

• Product Marketing , Go-to-Market (GTM) Strategy , Content Development , Training & Workshop facilitation

Good to Have Skills

• Familiarity with large-scale consulting or professional services organizations
• Experience leveraging corporate communication channels (Townhalls, Intranets, etc.)

Job Summary

As a GTM Consultant -Data Products, you will help design and execute go-to-market strategies for data-focused products, ensuring alignment with overarching business goals. This role requires a blend of product marketing expertise, stakeholder collaboration, and familiarity with data governance practices to drive product adoption and market success. You will play a key role in creating and refining product positioning, messaging, and launch plans, while also engaging with cross-functional teams to measure outcomes and continuously improve product offerings.

Roles & Responsibilities

GTM Strategy & Execution

• Assist in the development and execution of go-to-market plans for new and existing data products.
• Outline timelines, deliverables, and success metrics to ensure smooth product launches.

Messaging & Positioning

• Develop clear, compelling messaging that integrates data quality and governance best practices.
• Create sales collateral, marketing content, and presentations that resonate with both technical and non-technical audiences.

Sales Enablement & Stakeholder Collaboration

• Partner with sales teams to align on product value propositions, competitive differentiators, and key selling points.
• Organize and deliver training sessions, workshops, or materials to enhance sales readiness and product expertise.

Competitive Analysis & Market Research

• Conduct market research and competitive analyses to identify data product differentiation opportunities.
• Provide insights to product and marketing teams, ensuring adjustments are made for continuous market relevance.

Cross-Functional Coordination

• Collaborate with product managers, data governance specialists, and marketing leads to drive consistent product narratives.
• Leverage internal networking channels (e.g., Townhalls, Intranets) for product announcements, feedback loops, and stakeholder engagement.

Data-Driven Improvements

• Track and analyze product performance metrics, user feedback, and sales data to refine GTM strategies.
• Incorporate data quality and governance considerations into ongoing product innovation and adoption strategies.

Leadership & Innovation

• Provide thought leadership on product marketing best practices, emerging data trends, and innovation opportunities.
• Champion a culture of continuous learning, open communication, and collaboration within and across teams.

Professional & Technical Skills

Product Marketing & GTM Expertise

• Proven track record of supporting successful product launches, including positioning, messaging, and marketing collateral development.
• Experience developing and executing GTM strategies that drive customer engagement and revenue growth.

Strategic Thinking & Storytelling

• Ability to craft compelling narratives that resonate with diverse audiences, from senior leaders to end-users.
• Skilled in connecting high-level strategic objectives with tangible marketing and sales outcomes.

Data Governance & Quality Awareness

• Familiarity with data governance principles and the importance of data quality in product innovation.
• Capable of integrating data governance considerations into product messaging, ensuring compliance and trust.

Cross-Functional Communication

• Strong stakeholder management skills; adept at aligning product, marketing, sales, and technical teams around shared goals.
• Confident and clear communicator, able to present complex concepts to various audiences effectively.

Analytical & Results-Oriented Mindset

• Proficient in gathering market insights, interpreting data, and measuring product launch impact.
• Ability to recommend strategic pivots or improvements based on metrics and real-world performance indicators.

Leadership & Collaboration

• Comfortable leading workshops or training sessions; guides teams through new methodologies and best practices.
• Encourages a culture of innovation, continuous feedback, and knowledge sharing within project teams.