Associate Manager - Decision Science Practitioner (Marketing Analytics)

I&F Decision Sci Practitioner Assoc Mgr

Skill required: Delivery - Campaign Analytics & Reporting
Designation: I&F Decision Sci Practitioner Assoc Mgr
Qualifications:Any Graduation
Years of Experience:10 to 14 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? We’re Accenture Marketing Operations. We’re the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations. Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our client’s business while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses. We are looking for someone who can drive end to end execution of client requirements and translate business needs into actionable analytical tasks. Collaborate closely with delivery teams, ensure smooth operation handovers, and support the establishment of scalable ways of working. Take ownership of campaigns and audience strategy, including validation and optimization of segmentation and selection logic. Execute adhoc and post campaign performance measurement to generate insights and provide clear, actionable recommendations that support enhanced future campaign planning. Your key objectives will be to • Leverage data to support strategic marketing decisions and optimize campaign performance • Translate business questions into structured data analysis and actionable insights • Monitor campaign performance, generate real-time insights, and provide data-backed alerts for optimization • Write clear analytical documentation, including methodology notes and campaign readouts • Execute campaign data pulls and performance analyses with high accuracy and timeliness
What are we looking for? • Understanding of audience segmentation, campaign lifecycle, targeting, ROI measurement, and campaign performance tracking frameworks • Experience in marketing/campaign analytics, with hands-on expertise in writing and optimizing advanced SQL queries for campaign performance analysis • Ability to interpret data in the context of marketing strategies, KPIs, and retail performance metrics, leveraging large, multi-source datasets to generate actionable insights • Experience in insight generation, data storytelling, and creation of concise performance reports and executive presentations using tools such as PowerPoint and Excel • Strong problem-solving and communication skills with the ability to simplify complex findings derived from structured data analysis. • Comfort working with large datasets, evolving business needs, and fast-paced delivery cycles while ensuring high accuracy in reporting • Exposure to marketing campaign strategies, digital tools, transformation frameworks, and modern analytics environments (e.g., Databricks or Python-based ecosystems is a plus) • Basic project management skills with the ability to manage reporting timelines and stakeholder expectations
Roles and Responsibilities: • In this role you are required to do analysis and solving of moderately complex problems • Typically creates new solutions, leveraging and, where needed, adapting existing methods and procedures • The person requires understanding of the strategic direction set by senior management as it relates to team goals • Primary upward interaction is with direct supervisor or team leads • Generally, interacts with peers and/or management levels at a client and/or within Accenture • The person should require minimal guidance when determining methods and procedures on new assignments • Decisions often impact the team in which they reside and occasionally impact other teams • Individual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture