Decision Science Specialist - Campaign Analytics & Reporting

I&F Decision Sci Practitioner Specialist

Skill required: Delivery - Campaign Analytics & Reporting
Designation: I&F Decision Sci Practitioner Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? We’re Accenture Marketing Operations. We’re the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations. Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our client’s business while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses. Drive end to end understanding of reporting needs and collaborate with stakeholders to translate business requirements into scalable, high-quality dashboards and reporting solutions. Establish and refine reporting workflows, ensuring a seamless and efficient delivery process. Take ownership of recurring performance reporting—weekly, monthly, and quarterly—including QBR aligned insights. Lead the development, enhancement, and maintenance of Tableau dashboards, ensuring high accuracy, speed, and usability.
What are we looking for? • Strong experience in campaign and marketing performance analytics, including KPI tracking, segmentation, and ROI measurement • Hands-on experience supporting weekly, monthly, and quarterly campaign performance reporting (incl. QBRs) • Ability to generate insight-driven recommendations that influence marketing and business decisions • Experience driving stakeholder-led reporting enhancements and workflow improvements aligned to campaign goals • Proficiency in Tableau and SQL to enable campaign reporting, dashboard development, and performance analysis • Exposure to Python and understanding of clickstream data applications for deeper campaign and customer journey analysis
Roles and Responsibilities: • Translate marketing and campaign reporting needs into scalable dashboards and analytical frameworks that enable performance tracking and optimization • Track campaign effectiveness across channels by monitoring key KPIs such as conversion, retention, incremental lift, and ROI • Conduct audience segmentation and cohort analysis to evaluate campaign impact across customer groups • Identify optimization opportunities through performance trend analysis, and post-campaign evaluations • Support weekly, monthly, and quarterly campaign performance reporting, including materials for QBRs and leadership reviews • Monitor campaign effectiveness across channels, ensuring high data integrity while supporting reporting and dashboard development • Write clear and comprehensive documentation, including campaign measurement frameworks, dashboard guides, and reporting playbooks • Partner with marketing stakeholders to identify optimization opportunities and deliver reporting solutions that improve targeting, ROI, and overall campaign effectiveness