Senior Decision Science Practitioner - Marketing Analytics

I&F Decision Science Practitioner Analyst

Skill required: Delivery - Marketing Operations
Designation: I&F Decision Science Practitioner Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 Years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? We’re Accenture Marketing Operations. We’re the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations.Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our client’s business while accelerating time-to-market and operating efficiently at scale.We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses.
What are we looking for? • 2 – 4+ yrs of overall experience in Data analytics or marketing analytics • Analyze and interpret campaign and marketing data to generate meaningful insights • Proven experience in working with campaign data and marketing performance metrics • Build reports and dashboards to monitor key performance metrics • Supporting automation and efficiency improvements through data-driven solutions • 2-3 years of strong experience in SQL • Experience in data warehousing techniques like snowflake, GCP, Databricks • Proven experience in marketing analytics or data analysis or campaign analytics • Experience in working with large and complex data models • Excellent written and verbal communication skills • Ability to collaborate effectively in a cross-functional team environment • Python • Dashboard development (Tableau) development • Industry Experience – CPG, Retail
Roles and Responsibilities: • Develop, write, and optimize complex SQL queries to extract, transform, and analyze large datasets from multiple sources • Design, build, and maintain data models and reporting layers using modern data warehousing platforms such as Snowflake, GCP, and Databricks • Perform end to end data analysis to support marketing analytics, campaign performance tracking, and business insights • Partner with marketing, product, and business stakeholders to translate business requirements into analytical solutions and actionable insights • Analyze campaign effectiveness, customer behavior, and funnel performance to identify trends, opportunities, and areas for optimization • Work with large, complex, and structured data models, ensuring data accuracy, consistency, and reliability • Support data validation, quality checks, and troubleshooting to maintain high standards of data integrity • Prepare clear, concise documentation, dashboards, and presentations to communicate findings to both technical and non-technical audiences • Collaborate effectively within cross functional teams, including data engineering, marketing, and business teams, to deliver analytics solutions on time • Continuously improve analytical processes, queries, and data workflows for better performance and scalability