Marketing Specialist - Brand Management & Digital Marketing

ICETS Q4-26 - Marketing

• Primary skills:Domain->Marketing->Brand Management,Domain->Marketing->Direct Marketing & CRM , Below the line marketing, digital marketing,Domain->Retail->Market Research,Technology->Digital Marketing->Digital Marketing - ALL • Ability to work with clients to identify business challenges and contribute to client deliverables by refining, analyzing, and structuring relevant data • Awareness of latest technologies and trends • Logical thinking and problem solving skills along with an ability to collaborate • Ability to assess the current processes, identify improvement areas and suggest the technology solutions • One or two industry domain knowledge Work closely with various Centers of Excellence and help articulate their solutions in a manner that can resonate with business/clients • Work with cross functional team of researchers, domain experts, sales team, architects and development teams for marketing collateral creation • Contribute toward creating artifacts – Mailers, Newsletters, Social Media Posts, Webinars, Marketing Videos, Point of Views, Case Studies, Blogs, Artifacts for Customer Visits, etc. • Creatively showcase technology solutions and offerings • Actively handle & work towards marketing campaigns for events to facilitate branding of technologies • Help ideate and conceptualize content/artifacts for Client Contextualization