Senior Digital Marketing Specialist - Adobe Target Enablement Engineer

IN_Manager_Digital Marketing Specialist _Data & Analytics_Advisory_Bangalore

Line of Service

Advisory

Industry/Sector

Not Applicable

Specialism

Data, Analytics & AI

Management Level

Manager

Job Description & Summary

At PwC, our people in data and analytics focus on leveraging data to drive insights and make informed business decisions. They utilise advanced analytics techniques to help clients optimise their operations and achieve their strategic goals.

In data analysis at PwC, you will focus on utilising advanced analytical techniques to extract insights from large datasets and drive data-driven decision-making. You will leverage skills in data manipulation, visualisation, and statistical modelling to support clients in solving complex business problems.

Why PWC

At PwC, you will be part of a vibrant community of solvers that leads with trust and creates distinctive outcomes for our clients and communities. This purpose-led and values-driven work, powered by technology in an environment that drives innovation, will enable you to make a tangible impact in the real world. We reward your contributions, support your wellbeing, and offer inclusive benefits, flexibility programmes and mentorship that will help you thrive in work and life. Together, we grow, learn, care, collaborate, and create a future of infinite experiences for each other. Learn more about us.

At PwC, we believe in providing equal employment opportunities, without any discrimination on the grounds of gender, ethnic background, age, disability, marital status, sexual orientation, pregnancy, gender identity or expression, religion or other beliefs, perceived differences and status protected by law. We strive to create an environment where each one of our people can bring their true selves and contribute to their personal growth and the firm’s growth. To enable this, we have zero tolerance for any discrimination and harassment based on the above considerations.

Job Description & Summary: Adobe Target Enablement Engineer 

Responsibilities: 

• What you'll do - 

• Work with the product, design and engineering teams for driving projects. Identify and mitigate risks.  
• Track internal and external deadlines.
• Drive the coordination and management of dependencies with cross-functional teams.
• Manage communications to provide project clarity to team members and management.  
• Facilitate and drive meetings – Planning, Project tracking, Retrospectives, Weekly sync-ups etc

• What you need to succeed

• Ability to prioritize and execute tasks in a fast-paced environment
• Strong verbal and writing skills.  
• Strong influencing and interpersonal skills, including relationship building and collaboration within diverse and cross-functional teams, ability to drive consensus.
• Experience with JIRA and confluence.
• 4+  years of experience in program management.
• 8+  years of overall technology experience, knowledge of software development methodologies, and significant program management experience
• Bachelor’s degree or equivalent. Management degree is a plus.
• • Create Release reports and other such reports
  • Identify problem areas, partner in defining/modifying processes and new process implementation.  
  • Process implementations.
  • Proficient in Tag Management Solutions preferably Adobe Launch 

 

Mandatory skill sets: 

 

• Adobe Target 

• Adobe Launch 

• HTML , Javascript, CSS 

• Tag Management system 

• Good understanding of Optimization / Experimentation tools like Adobe Target, AJO 

• Good understanding / exposure to cross product integration (i.e. Target – AAM, Target - Analytics, AEP - CJA etc..) 

• Hands-on experience with network diagnostics, network analytics tools. 

 

Preferred skill sets: 

 

• Web Analytics 

• Experience working with cross geo partners/teams in delivering solutions 

• Experience in building tools/automation/self-service/simple pages capabilities 

• Good coding experience on frontend technologies involving web based applications. 

• Strong interpersonal and analytical skills 

• Ability to communicate and closely partner with colleagues in several different business functions 

Years of experience required: 

 

4 to 7 Years 

 

Education qualification: 

 

Bachelor degree or equivalent experience in Computer Science or related field, with a minimum of 5 years of practical experience 

 

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required: Bachelor of Engineering, MBA (Master of Business Administration), Bachelor of TechnologyDegrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Data Engineering

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Algorithm Development, Alteryx (Automation Platform), Analytical Thinking, Analytic Research, Big Data, Business Data Analytics, Coaching and Feedback, Communication, Complex Data Analysis, Conducting Research, Creativity, Customer Analysis, Customer Needs Analysis, Dashboard Creation, Data Analysis, Data Analysis Software, Data Collection, Data-Driven Insights, Data Integration, Data Integrity, Data Mining, Data Modeling {+ 43 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

No

Government Clearance Required?

No

Job Posting End Date

February 22, 2026

Experience Level

Mid Level