Lifecycle Marketing Specialist

Lifecycle Marketing Specialist

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

Job Purpose

The Lifecycle Marketing Specialist is responsible for the day-to-day, hands-on execution of CRM activities, focused on email, push notification, and other CRM channels in support of company and business unit objectives for our new game. This includes ownership of the setup, maintenance, copy, art and reporting. This position requires a collaborative professional who is highly executional and creative who can work in a fast-paced environment of operating live games.

Key Roles & Responsibilities  

• Coordinate creation of art briefs, copy, text/HTML email templates, target segmentation, tests, etc.

• Generate weekly, monthly campaign performance reports, identify drivers, and make recommendations for improvement

• Develop positive relationships with cross-functional partners (studio, tech, engineering, marketing, creative, etc.).

• Flawlessly execute tests and tactics that increase player health and lifetime value.

• Embrace established processes and find opportunities to improve efficiency of role.

• Ensure the highest standards, employ best-practices and foster accountability.

Skills & Experience

• Bachelor’s degree

• 1+ years experience in CRM or Lifecycle Marketing roles (B2C only)

• Hands on experience with HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage

• Must have experience in warming up new IPs and monitoring domain reputation

• Demonstrated success in deploying effective marketing communications at scale

• Inquisitive action-biased mind, appropriately focused on customer and business critical metrics

• Self-starter with ability to thrive under pressure in a fast-paced environment

• Effective producer of high-quality work with a desire for increasing responsibility

• Proven ability to learn technology quickly

• Versatile, flexible and trainable

• Able to effectively balance and prioritize multiple tasks

• Strong communication, copywriting, organizational and project management skills

• Attention to detail

• Team-first attitude

• Passion for games

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.  Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others.  Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.  Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage.  Zynga’s  in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).