Product and Brand Marketing Manager - Vision Care

Manager II, Vision Care Product/Brand Marketing - Downstream

• Responsible for activating/executing in-market brand strategy and campaigns, development of go-to-market commercial programs, localization of marketing materials that take brand message to the customer, media buying decisions, and IIT support for launched brands that lead to sales results. May also participate in salesforce training on commercial components and promotional strategies.
• Job Description

  At Alcon, we're passionate about enhancing sight and helping people see brilliantly. With more than 25,000 associates, we innovate fearlessly, champion progress, and act swiftly to impact global eye health. We foster an inclusive culture, recognizing your contributions and offering opportunities to grow your career like never before. Together, we make a difference in the lives of our patients and customers. Are you ready to join us?
  
  This role is part of Alcon's Marketing function, a team that helps provide access to products across all channels, including through traditional Marketing strategies, event planning, and professional education.
  
  The Manager II, Vision Care Product/Brand Marketing - Downstream (Professional Path) is primarily responsible for planning, implementing, and tracking marketing programs to drive growth within their product portfolio. You will lead brand management, financial oversight, operational planning, campaign management, and cross-functional teams while ensuring compliance with policies and regulations. Specifics include:
  
  • Define product strategy in collaboration with local management and global marketing
  • Develop brand strategy, promotional campaigns, and tactical plans, and support their execution
  • Prepare content for Integrated Brand Teams and Launch Teams
  • Execute market research programs and analyze insights for the brand, identifying market insights and opportunities through customer interactions
  • Monitor and anticipate market development and product performance, responding to meet business objectives
  • Lead a cross-functional team to coordinate with the Integrated Product Strategy Plan and execute central and regional marketing activities
  • Develop promotional activities adhering to internal Standard Operating Procedures and Code of Conduct, ensuring compliance with applicable policies, procedures, and regulations
  • Monitor and control brand budgets, forecasts, and expenses, evaluating the cost-effectiveness and results of the marketing mix
  
  All associates must adhere to GxP regulations by strictly following Standard Operating Procedures (SOPs), maintaining accurate and complete documentation, ensuring rigorous quality control, and completing all required training. Associates are responsible for meeting their individual job requirements and contributing to the overall compliance of the organization. Compliance with regulatory requirements and a commitment to continuous improvement are essential to our operations​.

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Alcon is an Equal Opportunity Employer and takes pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital status, disability, or any other reason.

Experience Level

Mid Level