Salesforce Marketing Cloud Campaign Manager

Ready to build the future with AI?  

At Genpact, we don’t just keep up with technology—we set the pace. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges.  

If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.  

Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.  

Inviting applications for the role of Manager, SFMC Campaign Manager 

In this role, As a SFMC campaign manager, you will be responsible for Manage and execute email marketing campaigns using Salesforce Marketing Cloud (SFMC). Focus on building journeys, segmenting audiences, and optimizing performance to drive engagement and conversions. Collaborate with cross-functional teams to ensure timely delivery, quality, and measurable results. 

Responsibilities 

• Campaign Execution: Build and deploy email campaigns and journeys in SFMC (Email Studio, Journey Builder, Automation Studio). 

• Audience Segmentation: Create and manage targeted segments using Data Extensions and SQL; ensure data accuracy and compliance. 

• Testing & Optimization: Conduct A/B tests on subject lines, content, and send times; analyse results and apply learnings. 

• Performance Tracking: Monitor campaign metrics (open rates, CTR, conversions) and maintain dashboards for reporting. 

• Collaboration: Work with content and creative team when needed.  

• Quality Assurance: Perform pre-flight checks for rendering, links, and personalization; ensure deliverability and accessibility. 

• Continuous Improvement: Document best practices and contribute to reusable templates and playbooks. 

Qualifications we seek in you! 

Minimum Qualifications 

• Good years of experience in email marketing and marketing automation (preferably B2B). 

• Hands-on expertise in SFMC (Email Studio, Journey Builder, Automation Studio). 

• SFMC Email Specialist certification required 

• Basic knowledge of HTML/CSS, AMPscript, and SQL for troubleshooting and personalization. 

Preferred Qualifications 

• Strong analytical skills with tools like Excel or Google Analytics. 

• Excellent communication and project management skills; ability to manage multiple priorities. 

Why join Genpact?  

• Lead AI-first transformation – Build and scale AI solutions that redefine industries  

• Make an impact – Drive change for global enterprises and solve business challenges that matter  

• Accelerate your career—Gain hands-on experience, world-class training, mentorship, and AI certifications to advance your skills  

• Grow with the best – Learn from top engineers, data scientists, and AI experts in a dynamic, fast-moving workplace  

• Committed to ethical AI – Work in an environment where governance, transparency, and security are at the core of everything we build  

• Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress  

Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.   

Let’s build tomorrow together.  

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.   
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.