Marketing Associate - B2B SaaS & Customer Experience

Marketing Associate

It's fun to work in a company where people truly BELIEVE in what they are doing!

We're committed to bringing passion and customer focus to the business.

About Fractal

Fractal is one of the most prominent AI and advanced analytics companies globally, helping Fortune 500 organizations power every human decision in the enterprise. Fractal’s mission is to build trust in AI by creating scalable, ethical, and human‑centric AI solutions that drive business impact.

Fractal works across industries including BFSI, Healthcare, Retail, CPG, Technology, and Insurance, and is recognized globally for its innovation, strong culture, and deep analytics expertise.

About Cogentiq CX

Cogentiq CX is Fractal’s AI‑powered customer experience platform designed to transform how enterprises engage with customers across the entire lifecycle. It leverages agentic AI, advanced analytics, and decision intelligence to enable personalized, proactive, and scalable CX at speed.

Cogentiq CX helps organizations:

• Improve customer acquisition and retention
• Optimize marketing and sales effectiveness
• Deliver intelligent, data‑driven customer journeys
• Enable real‑time insights and decisioning across channels

As Cogentiq CX continues to scale globally, marketing plays a critical role in shaping its go‑to‑market success.

Role Overview

The Marketing Associate will play a key role in executing and optimizing marketing initiatives for Cogentiq CX. This role works closely with the India‑based product team and the senior marketing leadership in the US, offering hands‑on exposure to global campaigns, SaaS marketing and CX‑focused demand generation.

This is an excellent opportunity for a hands‑on, execution‑oriented marketer who wants to grow in B2B SaaS marketing, work on a global product and build strong cross‑functional collaboration skills.

Key Responsibilities

Campaign Execution & Demand Generation

• Execute marketing campaigns across channels such as Google Ads, LinkedIn and email
• Run, monitor, and optimize paid marketing campaigns to drive pipeline and lead quality
• Support ABM campaigns and align execution with broader GTM strategies

Marketing Operations & Analytics

• Manage campaign operations including tracking, reporting and optimization
• Use tools like Google Analytics, HubSpot, Salesforce and other platforms to analyze performance
• Translate data into actionable insights for continuous improvement

Content & Thought Leadership

• Collaborate on creating blogs, landing pages, emails, case studies, social posts and sales enablement content
• Support messaging and positioning for Cogentiq CX across channels

Events & Webinars

• Ideate, promote, and coordinate webinars and virtual events focused on lead generation and brand awareness

Cross‑Functional & Global Collaboration

• Act as a bridge between the Bangalore‑based product team and the US marketing leadership
• Ensure alignment between product updates, marketing messaging and GTM priorities

Experience & Skill Requirements

Must‑Have

• MBA in Marketing from a reputed institution
• Minimum 3 years of experience in marketing, preferably in B2B SaaS, CX or technology products
• Hands‑on experience with tools such as HubSpot, Salesforce, Google Ads, LinkedIn Campaign Manager
• Strong understanding of marketing analytics and performance measurement
• Excellent communication, coordination, and organizational skills

Nice‑to‑Have

• Exposure to CX, AI, analytics or enterprise SaaS domains
• Experience working with global stakeholders or US‑based teams
• Familiarity with ABM frameworks and demand generation best practices

Why Join This Role?

• Work on a high‑growth AI‑powered CX platform with global impact
• Get direct exposure to US‑led marketing strategy and global GTM execution
• Build deep experience in B2B SaaS, demand generation and product marketing
• Be part of Fractal’s strong culture of learning, ownership, and innovation

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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Experience Level

Senior Level