Creative Tools Product Owner - AI & Digital Marketing

Marketing IT – Creative Tools Product Owner (AI, Digital Innovation & MarTech)

Experience: 4-6 yrs
Timings - Night shifts

Key Responsibilities

· AI & Creative Technologies Integration Support deployment of generative AI tools, creative automation, and personalization features within marketing and web content workflows (e.g., text, image, and video automation, campaign acceleration).

· Requirements Gathering and User Story Documentation Collaborate with IT Business Leads and cross-functional stakeholders to translate business, creative, and marketing needs into thorough requirements and actionable user stories. Maintain enterprise-level standards in documentation, backlog management, and prioritization (Azure DevOps/Jira).

· MarTech Enhancement & Integration Evaluate, guide, and optimize integrations across the MarTech ecosystem—including CMS, CRM, analytics, and creative tools—in alignment with digital transformation goals and best practices for large organizations.

· Analytics & Optimization Support the Business Leads and cross-functional stakeholders as they design and implement a framework to evaluate productivity gains from generative AI tools—defining key performance indicators (KPIs), tracking adoption rates, analyzing time-savings, and translating technical results into actionable business insights that guide strategic decision-making.

· Testing, UAT, & Quality Assurance Design testing plans and lead testing teams in rigorous QA and UAT for new features (including AI-driven capabilities). Ensure business acceptance, produce clear UAT templates, and archive documentation for organizational knowledge transfer.

· Cross-Functional Leadership & Collaboration Act as a connector between global teams—creative, marketing, IT, and business—facilitating communication, empathy, shared vision, and respect, regardless of location, culture, or title.

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Qualifications

· Experience 3–5+ years as a Product Owner in web, digital marketing, or creative technology projects; direct experience in large, global, or complex organizations is highly valued.

· Technical & AI Fluency Exposure to generative AI tools (e.g., ChatGPT, Adobe Firefly, Jasper/Influitive/Champion), analytics platforms (e.g., GA4, Glassbox), MarTech solutions (CMS, CRM, automation), Adobe Suite, and Digital Asset Management platforms. Proficient with backlog management tools (Azure DevOps, Jira) and Agile delivery frameworks.

· Business & Communication Skills Outstanding written and verbal communication, skilled at translating stakeholder requirements into execution-ready, clear user stories and documentation at an enterprise scale.

· Analytical Mindset Data-driven decision maker, using analytics to optimize business processes and measure value creation, ROI, and campaign performance.

· Preferred Understanding of AI ethics and data privacy, basic SQL, and experience enabling digital transformation or MarTech initiatives globally.

· Education Bachelor’s degree in Marketing, Technology, or related discipline; equivalent experience also considered.

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What We Value

· Team players with a “can-do” and positive intent-first attitude

· Flexibility across diverse locations, cultures, and time zones

· Curiosity, creativity, and initiative: thinking outside the box to solve complex problems

· Respectful collaboration across all organizational levels

Experience Level

Mid Level