Marketing Automation Lead (Marketo Specialist)

Marketo lead

•Minimum Qualifications: - Bachelor's degree in Technology or related field. - 5+ years of experience in Marketo with proven expertise in marketing automation. Preferred Qualifications: - Extensive experience with MarTech solutions and their integration with Marketo. - Proven track record of successful campaign management and optimization. - Strong analytical skills to assess campaign performance and suggest improvements. - Excellent communication skills to collaborate effectively with various stakeholders. Good to have skills: Salesforce, Google Analytics, HTML/CSS, Data Analysis, CRM Management • Knowledge of more than one technology • Basics of Architecture and Design fundamentals • Knowledge of Testing tools • Knowledge of agile methodologies • Understanding of Project life cycle activities on development and maintenance projects • Understanding of one or more Estimation methodologies, Knowledge of Quality processes • Basics of business domain to understand the business requirements • Analytical abilities, Strong Technical Skills, Good communication skills • Good understanding of the technology and domain • Ability to demonstrate a sound understanding of software quality assurance principles, SOLID design principles and modelling methods • Awareness of latest technologies and trends • Excellent problem solving, analytical and debugging skills - Lead the design, development, and execution of marketing automation strategies using Marketo. - Collaborate with cross-functional teams to integrate MarTech solutions that enhance marketing capabilities. - Analyze and optimize campaign performance to drive customer engagement and conversion rates. - Provide technical guidance and support to the marketing team, ensuring seamless operation of Marketo platforms. - Develop and implement best practices for data management and marketing workflows.