Performance Marketing Specialist (2-3 years)

Location: Bangalore

Company Overview

Lifesight is a fast-growing SaaS company focused on helping businesses leverage data & AI to improve customer acquisition and retention. We have a team of 130 serving 300+ customers across 5 offices in the US, Singapore, India, Australia, and the UK. Our mission is to make it easy for non-technical marketers to leverage advanced data activation and marketing measurement tools that are powered by AI, to improve their performance and achieve their KPIs.

Our product is being adopted rapidly globally and we need the best people onboard the team to accelerate our growth.

Position Overview

The Performance Marketing Specialist is responsible for planning, launching and optimizing high-velocity paid campaigns that generate qualified pipeline and revenue for our SaaS product suite.

What You’ll Do

• End-to-end campaign build, bid strategy, creative testing and conversion-rate optimization
  
• Keep a complete ownership of tracking leads via paid marketing and optimization of CAC
  
• Allocate and re-forecast spend daily/weekly to hit SQL, pipeline and revenue goals while safeguarding efficient CPA.
  
• Build dashboards, manage UTMs, ensure first-party data capture and present insights to leadership monthly.
  

Requirements

• 2-3 years of performance marketing experience with B2B SaaS company.
  
• Proven ownership of >$30 k monthly ad spend (or equivalent annual budget).
  
• Deep platform expertise: Google Ads, LinkedIn Campaign Manager, Meta Ads, TikTok Ads, and Twitter/X Ads.
  
• Strong command of attribution, incrementality testing, and funnel analytics.
  

Bonus skills:

• Programmatic OOH/DOOH and geotargeting.
  
• Negotiating newsletter swaps, sponsored segments and guest podcast appearances.
  
• B2B influencer identification and relationship management.
  
• CTV planning and buying experience for B2B audiences.
  

Tool & Tech stack knowledge:

Google Ads & SA360 · LinkedIn Campaign Manager · Meta Ads Manager · TikTok Ads

Manager · Twitter Ads · Google Analytics 4 · Looker/Power BI · HubSpot/Salesforce ·

Segment/CDP · Heap/Amplitude · Hotjar · Tableau/Mode · PPC management scripts and

automation (e.g., Optmyzr).