Product Activation Specialist - Entry Level (Meraki)

We’re looking for a Product Activation Specialist; a high-achieving individual who will be responsible for the customer intelligence strategy and vision.

In addition to having the communication skills to influence and collaborate effectively; being inherently curious and eager to learn new tools and technologies, whilst keeping up with a constantly evolving product and market means you thrive in a fast-moving environment.

What You’ll Do

Market research & Demand Generation

• Owner of the customer database: research and map out user personas, scope out ideal accounts and keep an up-to-date database of key user contacts, product champions, and critical decision-makers.
• Advocate for no & low touch customer activation of Cisco Spaces - across all touchpoints.
• Understand customer difficulties and how Cisco Spaces addresses these across verticals and personas and drive demand generation activities.
• Build and operate a qualified lead database using a mix of Cisco internal & external tools such as zoominfo, Apollo.io, D&B Hoovers, etc
• You will support the Product Lifecycle team in creating targeted activation campaigns to drive adoption and meet business goals.
• Drive activation and adoption for Cisco Spaces customers by partnering with Product and Marketing teams to develop regional and industry-focused playbooks, including targeted outreach, lead engagement and nurture strategies—targeted at accelerating product adoption and growing usage.
• Drive event attendance: providing a direct touchpoint to experience and product adoption.

Data Driven Analysis

• Develop a deep understanding of customers and how they engage with your product campaigns, collaterals and product.
• Collaborate with other team members to develop appropriate metrics to measure campaign performance, effect, lead generation, activation pipeline development, product adoption, and value of our efforts.
• Always thinking of new ways to address existing problems using data, AI, process, and technology
• Collaborate with Product Marketing and Customer Success in building a repeatable framework for targeting, acquiring, educating and nurturing customers.

Required qualifications

• BSc / Msc equivalent experience (or above) in Business/Engineering/Marketing
• Outstanding written and verbal communication. Skilled in crafting presentations and effectively communicating results to team members.
• Proficient in Microsoft Excel, with an ability to operate in uncertainty, handle and build multiple data streams and make sense out of it. (Power BI & Tableau is a plus)
• Ability to understand data, analyzing results, and optimizing for scale
• Proficiency in MS Excel, SaaS CRMs and lead generation tools (HubSpot, Salesforce, Pendo, Marketo, Apollo.io, Zoominfo, etc.)

Bonus Skills

• Up to 2 years of experience driving successful customer intelligence for SaaS products - for paid and free trial customers