Product Activation Specialist

Cisco Systems (India) Private Limited

Bengaluru/Bangalore

Not disclosed

Work from Office

Full Time

Any experience

Job Details

Job Description

Product Activation Specialist - Entry Level (Meraki)


We’re looking for a Product Activation Specialist; a high-achieving individual who will be responsible for the customer intelligence strategy and vision.

In addition to having the communication skills to influence and collaborate effectively; being inherently curious and eager to learn new tools and technologies, whilst keeping up with a constantly evolving product and market means you thrive in a fast-moving environment.


What You’ll Do

Market research & Demand Generation

  • Owner of the customer database: research and map out user personas, scope out ideal accounts and keep an up-to-date database of key user contacts, product champions, and critical decision-makers.
  • Advocate for no & low touch customer activation of Cisco Spaces - across all touchpoints.
  • Understand customer difficulties and how Cisco Spaces addresses these across verticals and personas and drive demand generation activities.
  • Build and operate a qualified lead database using a mix of Cisco internal & external tools such as zoominfo, Apollo.io, D&B Hoovers, etc
  • You will support the Product Lifecycle team in creating targeted activation campaigns to drive adoption and meet business goals.
  • Drive activation and adoption for Cisco Spaces customers by partnering with Product and Marketing teams to develop regional and industry-focused playbooks, including targeted outreach, lead engagement and nurture strategies—targeted at accelerating product adoption and growing usage.
  • Drive event attendance: providing a direct touchpoint to experience and product adoption.


Data Driven Analysis

  • Develop a deep understanding of customers and how they engage with your product campaigns, collaterals and product.
  • Collaborate with other team members to develop appropriate metrics to measure campaign performance, effect, lead generation, activation pipeline development, product adoption, and value of our efforts.
  • Always thinking of new ways to address existing problems using data, AI, process, and technology
  • Collaborate with Product Marketing and Customer Success in building a repeatable framework for targeting, acquiring, educating and nurturing customers.


Required qualifications

  • BSc / Msc equivalent experience (or above) in Business/Engineering/Marketing
  • Outstanding written and verbal communication. Skilled in crafting presentations and effectively communicating results to team members.
  • Proficient in Microsoft Excel, with an ability to operate in uncertainty, handle and build multiple data streams and make sense out of it. (Power BI & Tableau is a plus)
  • Ability to understand data, analyzing results, and optimizing for scale
  • Proficiency in MS Excel, SaaS CRMs and lead generation tools (HubSpot, Salesforce, Pendo, Marketo, Apollo.io, Zoominfo, etc.)


Bonus Skills

  • Up to 2 years of experience driving successful customer intelligence for SaaS products - for paid and free trial customers

Job role

Work location

Bangalore

Department

Marketing / Brand / Digital Marketing

Role / Category

Brand Marketing

Employment type

Full Time

Shift

Day Shift

Job requirements

Experience

Any experience

About company

Name

Cisco Systems (India) Private Limited

Job posted by Cisco Systems (India) Private Limited

Apply on company website