Product Marketing Manager

Hello, we’re Figr.

We’re on a mission to make the product process simpler and faster. We envision a world where creating meaningful products is accessible to everyone, not limited by technical skills or barriers. To support this vision, we're hiring for a Product Marketing Manager role, a unique opportunity to work directly with the founding team on building products, growth analytics, market positioning, user engagement, content strategy, and growth-focused initiatives. This position will play a critical role in shaping our trajectory to reach PMF.

About Us

Figr is a fast-growing, venture-funded startup developing design tools to automate workflows for product design teams. Figr aims to make the design process simpler—from research to ideation to prototyping.

We’re building foundational models that deeply understand interface design, generating high-quality first drafts of wireframes, high-fidelity interface designs, and user flows.

We’re not just building a prompt-to-design tool, but something that truly understands designers' needs, helping them create better products. With Figr, designers can focus on the creative work they love—while we handle the non-creative, mundane processes.

About the Role

As the first Product Manager focused on growth, you will help the team align on becoming extremely user-oriented by taking ownership of analytics, documenting processes, communicating to and speaking with users, and optimizing funnels - increasing activation, retention, and revenue. We want someone who is obsessed with taking the product to PMF.

Our ideal candidate is proactive, eager to learn, willing to experiment, and excited to collaborate with multiple teams to expand Figr’s reach.

You'll be joining our small, highly ambitious team on a path to PMF. Get to know us at https://figr.design/.

This is a full-time role based in Bengaluru, IN.

What You'll Get to Do

• Building and optimizing conversion funnels: Lead efforts to optimize user onboarding, activation flows, and in-product experiences to drive conversions and retention.
• Be with Users: Organize and take user interviews, structure feedback, and find patterns to improve the product.
• Stakeholder Collaboration: Collaborate cross-functionally with engineering, design, ML/AI, and other growth teams. Ensure successful Product development process from 0 to 1 ensuring timely delivery and high-quality outcomes.
• Constant Monitoring: Identify and validate growth hypotheses based on product analytics, using data to guide decision-making and ensure high-impact outcomes.
• Documentation: Manage meeting notes, create SOPs, set up and track tasks in Linear.
• Driving Growth and marketing: Support the marketing team in growth-related initiatives.

What We're Looking For

• 2+ years of product or growth experience: You've ideally worked in SaaS, with a proven ability to build and scale growth initiatives through product-led strategies.
• Design Background: You understand a product designer’s mindset and know-how product design works.
• Growth-obsessed: You’re relentless in testing, iterating, and optimizing product features to drive measurable impact.
• Lean Approach: You understand the concepts of a lean startup, and know how to implement complex ideas in a simple lean way to quickly test and iterate with users.
• Ownership mentality: You take full responsibility for projects, ensuring high-quality outcomes and consistent iteration. You exhibit a growth mindset and take feedback in stride.
• Strong analytical skills: Proficient in tools like Amplitude, Mixpanel, Google Analytics, and Excel, you interpret data and make informed, growth-driven decisions.
• Understanding PMF: You understand what it takes to get to PMF and are obsessed with ensuring we achieve it.
• Clear communication: You can simplify complex product strategies, aligning cross-functional teams around key initiatives.

Bonus Points

• Experience working in (or founding!) early-stage startups.
• Comfort with ambiguity and ability to wear many hats.
• Is fairly technical or has an interest in learning about how engineering works.
• Ability to manage multiple projects simultaneously.
• Familiarity with product management, especially lean product building.

Compensation & Benefits

• Highly competitive compensation with ESOPs.
• Productivity allowance.
• Covered health and dental insurance for employees and dependents.
• Work directly with the founders.
• High learning and growth potential in a high-impact role.
• Access to the best AI tools and software.

Ready to Apply?

Please fill in this form (it will take ~5 minutes).

We receive a high volume of applications, to stand out and increase your chances, Submit either a short Loom video or a written response addressing the following:

1. Tell your story and describe why you’d be a perfect fit for this role.
2. Share a time when you were most challenged in your life and performed at your peak potential.
3. Tip: Keep it simple and concise.

Additionally, attach your CV or resume along with your written response or Loom video.

Write to mokshgarg@figr.design with the subject Product Marketing Manager Application | ‘Your Name’.

Next Steps?

Successful candidates will be invited for a series of interviews, including an assignment round.