Senior Analyst – Business Analytics & Insights

What will you be doing?

• Identify key performance metrics and build exec-facing dashboards to track progress of our high priority revenue initiatives.
• Build effective visualisations to communicate data to key decision-makers using data story telling
• Build predictable mechanisms through data science and machine learning models to track revenue, forecast risks and flag any deviations that may lead to the businesses missing their respective goals. In addition to revenue, also build ways to accurately track the hygiene metrics for the revenue units across engagement, retention etc.
• Help with data backed insights to drive medium & long-term strategy for the business and monthly/quarterly planning & review exercises for different revenue units
• Leverage your intellectual curiosity to understand the company’s underlying business and technical challenges and translating them to into long-term leading and lagging performance indicators that are applicable across business units.
• Leverage analytics and actionable insights to partner directly with the GTM leadership on strategic, organizational, and operational initiatives designed to increase revenue, sales productivity, operational efficiency and forecasting accuracy
• Own and deliver ad-hoc strategic projects for key initiatives that could involve building narratives to drive internal conviction and backing them up with data to validate or negate hypotheses that GTM teams would want to test out for potential new revenue levers
• Work closely with sales team to identify the areas of strengths to capitalize on and opportunities that we are lagging behind on to increase the client and thus revenue for our products
• Establish processes and build products that solve for generating intelligent reports and reduce information overdose while focussing on meaningful consumption of insights within the company
• Communicate your findings to cross-functional peers and management
• Independently collaborate with stakeholders and leaders across various Business units, central strategy, product, sales tech, finance, delivery to align on cross-functional processes that support data integrity and governance & keep improving outcomes and efficiency of initiatives being driven within the unit
• Build models to detect anomalies, investigate and resolve data discrepancies between systems.
• Automate whatever you can!

What are we looking for?

Skills and Attributes:

• Gain deep knowledge of many facets of the mobile advertising business such as ad operations, creative services, project management, sales efficiency and productivity
• Quickly grasp external and internal ad tech nuance and leverage to meet business growth
• Develop knowledge of all our data sources and quickly be the go-to-person for extracting and analysing data from these sources.
• Proven ability to wrangle large datasets, extracting insights from data, and summarising learnings / takeaways and drive decision making for various business units leaders
• Ability to learn and adapt to new methodologies for data collection and analysis
• Present insights/findings in a structured manner to directly enable tangible outcomes for stakeholders
• Understand critical interdependencies across functions and divisions, and grasp the short and long-term trade-offs of business decisions.
• Demonstrated aptitude toward Data Storytelling and Root Cause Analysis using data
• Experience with Excel and some dashboarding/data visualisation (i. e. PowerBI, Tableau or similar)
• Experience with SQL/R/Python for data analysis
• 3+ years of overall work experience within a Tech/Consulting/Analytics industry
• 3+ years of relevant management experience in a business analyst, data analyst or statistical analyst role
• 3+ years of work experience with SQL/Python/R, Advanced Excel, any data visualisation tool (Tableau or PowerBI)
• Prior experience within the Adtech industry is a plus
• Should have developed and implemented at least 3 analytics solutions (end to end) which includes translating a business problem into a data analytics problem and providing a sustainable solution
• Trustworthy with high integrity, and ability to maintain appropriate confidentiality
• Patience and stamina to translate long term roadmap into wins and milestones for organizational impact
• Execution-driven and results-oriented to ensure strategy translates to outcomes
• Efficient planning and execution
• Project management abilities: ability to manage long-term (multi-month) integrations, set timelines, and independently drive the process forward.
• Ability to deliver on tight timelines and prioritise multiple tasks while maintaining quality and detail
• Plan, prioritise tasks and map stakeholders appropriately
• Excellent written and verbal communication skills