Senior Lifecycle Marketing Manager

Senior Lifecycle Marketing Manager - India

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

As a Senior Individual contributor within the APAC Lifecycle Marketing team, you will own the creation and orchestration of Adobe's end-to-end customer journey, accountable for revenue and units growth via email as a channel.

You will be the senior ranking member for Growth Marketing in India, requiring strong communication, partnership and influencing skills. Based in Noida/Bangalore, this role partners with cross functional teams across product, communications, paid media, broader regional/global marketing, and insights teams. These adhoc and orchestrated campaigns will promote Adobe's Creative and Document Cloud consumer offerings in India.

Responsibilities:

• Ideate, plan and activate hyper-localized/culturalized campaigns to drive new user acquisition, mobile app installs, entitled user engagement and paid member growth in India.  

• Drive monetization of Adobe products by supporting Go To Market promotions, bundle offers, win-back and upsell campaigns

• Support Business goals - Initiate onboarding experience for new users and optimize weekly active use campaigns to encourage product usage, exports and unlock mobile user growth.

• Orchestrate first-party data growth and channel expansion initiatives, including but not limited to WhatsApp, SMS etc.

• Innovate and embrace technology (deep linking) to enable seamless cross-platform user experience b/w mWeb, desktop and Mobile apps

• Leverage data science models for conversion optimization and develop behavioural journeys (next-best action) to drive in-product success.

• Adobe Journey Optimizer: Coordinate regional adoption and utilization of AJO, ensuring seamless integration and efficiency in driving campaigns, personalization, and automation. 

• Release Marketing Management: Drive value expansion and engagement amongst paid members, while propagating product/new feature adoption in India 

Experience Required/Skills

• At least 12-15 years of experience crafting, launching and managing end to end acquisition and customer engagement programs with practical working knowledge of targeting, dynamic publishing, journey building, triggers sequencing and A/B testing.

• Agency / vendor management experience; comfortable working in a fast-paced environment and managing change.

• Excellent project management and communication skills and the ability to thrive in a matrix environment collaborating across multiple functions.

• Motivated and passionate about data, you enjoy a good challenge and apply both creativity and analytical rigor in solving problems. As a seasoned performance marketer, you have a proven track record of moving metrics.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Experience Level

Senior Level