Senior Specialist - Digital Workplace

Directs the development of company e-commerce marketing programs and overall website strategy to maximize the brand presentation, consumer experience and support the integrated internet marketing strategy for the company. Manages the research, analysis, and monitoring of financial, technological and demographic factors, and designs marketing plans to capitalize on market opportunities. Represents consumer, marketing, and merchandising point of view to identify new business/content opportunities and effectiveness of programs. Works with the development team for implementation and testing of all new functions/features. Manages website strategy to optimize online and digital marketing tools and programs such as website customer interface, search optimization (paid and natural search), affiliate marketing, email marketing, online shopping channels, blogs and vlogs. Forms online content partnerships, measures web usage/trends and manages vendor relationships. May direct advertising programs both online and offline. Selects, develops, and evaluates personnel to ensure the efficient operation of the function.