Marketing Technology Business Analyst

Specialist, Solution Architect

Marketing Technology Business Analyst 

Role Summary

The Marketing Technology Business Analyst plays a critical role in enabling the success of our centralized Marketing Technology (MarTech) organization. Following the consolidation of marketing technology capabilities into a single enterprise team, this role provides essential business analysis leadership to ensure scalable, well-governed, and strategically aligned use of our MarTech ecosystem.

This position serves as a key connector between global marketing, commercial, and technology stakeholders, translating complex, cross-platform business needs into clear requirements that drive high-quality solutions across eCommerce platforms, Salesforce CRM, Salesforce Marketing Cloud, and related customer data and activation tools.

Operating with professional independence, the Business Analyst owns defined workstreams, proactively shapes future-state solutions, and materially contributes to roadmap clarity, solution quality, and delivery outcomes.

Business Context

Marketing initiatives increasingly span multiple platforms, regions, and business units. As a result, the centralized MarTech team faces growing complexity and demand across:

• eCommerce platforms
• Salesforce CRM and Salesforce Marketing Cloud
• Customer data, integration, and activation capabilities across the MarTech suite

Without sufficient dedicated business analysis capacity, the organization faces risks including inconsistent requirements, reactive delivery, increased rework, and limited ability to proactively align stakeholders across time zones. This role directly addresses those risks by strengthening upfront analysis, cross-platform alignment, and future-state planning.

Key Responsibilities

Business Analysis & Requirements Leadership

• Partner with marketing, commercial, and technology stakeholders to elicit, analyze, and document business needs across eCommerce, CRM, and marketing platforms
• Translate evolving business objectives into clear, actionable functional and non-functional requirements
• Develop high-quality artifacts such as process flows, capability maps, data flows, and requirement specifications

Cross-Platform Alignment & Future-State Planning

• Ensure alignment of solutions across Salesforce CRM, Salesforce Marketing Cloud, eCommerce platforms, and supporting MarTech tools
• Identify cross-platform dependencies, data considerations, and integration impacts early in the lifecycle
• Contribute to future-state design by identifying opportunities for standardization, reuse, and simplification

Roadmap & Delivery Enablement

• Support MarTech roadmap development by clarifying scope, sequencing, and interdependencies across initiatives
• Proactively surface risks, gaps, and overlaps that could impact delivery or long-term scalability
• Reduce downstream delivery risk by driving early stakeholder alignment and clarity of intent

Stakeholder Partnership

• Act as a trusted partner to global stakeholders across regions and time zones
• Facilitate working sessions and discussions to align priorities, resolve ambiguity, and drive informed decisions
• Balance competing needs while maintaining focus on enterprise-wide outcomes

Level of Accountability

At the level, this role is expected to:

• Operate with minimal supervision, owning defined analysis workstreams end-to-end
• Exercise sound judgment in ambiguous and complex problem spaces
• Influence outcomes through expertise, structured thinking, and stakeholder partnership
• Contribute materially to solution quality, delivery effectiveness, and strategic alignment

This role does not have direct people management responsibilities but plays a critical leadership role through influence and expertise.

Required Qualifications

• Strong experience as a Business Analyst supporting complex, enterprise-scale technology initiatives
• Proven ability to work across multiple platforms and systems, particularly in marketing, CRM, eCommerce, or customer data domains
• Demonstrated strength in requirements elicitation, documentation, and stakeholder facilitation
• Experience working with globally distributed teams and stakeholders

Preferred Experience

• Experience with Salesforce CRM and Salesforce Marketing Cloud
• Exposure to eCommerce platforms and MarTech ecosystems
• Understanding of customer data, integrations, and activation workflows
• Experience contributing to technology roadmaps or future-state planning

Why This Role Matters

This role is foundational to the success of the centralized MarTech model. By strengthening upfront analysis, improving cross-platform alignment, and enabling proactive planning, the Marketing Technology Business Analyst helps the organization scale sustainably and fully realize the benefits of consolidation.

Experience Level

Senior Level