E-Commerce Manager – Marketing

Job Title: E-commerce Manager – Marketing

Location: Thane / Bhiwandi

Experience: 3–8 Years

Industry: Gifting, D2C, E-commerce, Marketplace Operations

The Perfect Impressions Factory (TPIF) is a premium gifting and customization studio specializing in thoughtfully curated gift solutions for individuals and corporates. We combine creative design, high-quality production, and efficient operations to deliver memorable gifting experiences.

Job Summary:

The E-commerce Manager – Marketing will be responsible for driving online sales, brand visibility, and customer engagement across marketplaces and D2C platforms. This role combines performance marketing, marketplace management, content strategy, and analytics to scale TPIF’s online presence while maintaining premium brand standards.

Key Responsibilities:

• Marketplace & Website Management, Manage product listings across Amazon, Flipkart, Meesho, and D2C website.
• Optimize titles, descriptions, keywords, images, and A+ content for higher conversions.
• Ensure accurate pricing, stock sync, and promotions coordination with operations.
• E-commerce Marketing & Growth Plan and execute performance marketing campaigns (Amazon Ads, Google Ads, Meta Ads).
• Drive traffic, conversions, and ROAS through data-driven strategies.
• Plan seasonal campaigns for festivals, corporate gifting, and bulk orders.
• Branding & Content Strategy Coordinate with design and content teams for product creatives, banners, and marketing assets.
• Ensure consistent brand tone and premium presentation across platforms.
• Oversee customer reviews, ratings, and brand reputation.
• Analytics & Reporting Track key KPIs: sales, traffic, conversion rate, CAC, ROAS, AOV.
• Prepare weekly and monthly performance reports.
• Identify gaps, growth opportunities, and optimization strategies.
• Campaigns, Offers & Promotions Plan discounts, deals, bundles, and festive offers.
• Coordinate with operations for inventory readiness during high-volume periods.
• Manage marketplace compliance, policies, and account health.
• Team & Vendor Coordination Coordinate with internal teams (design, ops, warehouse).
• Work with external agencies for ads, SEO, or influencer campaigns if required.
• Guide junior executives or marketplace operators.
• Required Skills & Competencies Strong understanding of e-commerce marketing & marketplace operations
• Hands-on experience with Amazon Seller Central & Ads
• Knowledge of Google Analytics, Meta Ads, keyword tools
• Experience in product catalog optimization and conversion-focused content
• Data-driven mindset with strong analytical skills
• Ability to manage multiple campaigns and deadlines

Eligibility Criteria: 4+ years of experience in e-commerce marketing or marketplace management

• Experience in D2C, gifting, FMCG, or lifestyle brands preferred
• Familiarity with festive sales cycles and bulk/corporate orders is an advantage
• Strong communication and coordination skills

Why Join TPIF:

• Be part of a fast-growing premium gifting brand
• High ownership role with direct impact on revenue growth
• Opportunity to scale marketplaces and D2C channels
• Creative + performance-driven work environment