Sales & Marketing Manager

Job Summary:

The Assistant Sales & Marketing Manager will support the planning, execution, and monitoring of sales and marketing strategies to achieve business targets. The role involves market analysis, distributor management, promotional activities, and coordination with internal teams to drive brand growth and revenue in the FMCG sector.

Key Responsibilities:

Sales Responsibilities:

• Assist in achieving monthly, quarterly, and annual sales targets.
• Support in managing distributors, dealers, and key retail accounts.
• Monitor primary and secondary sales performance.
• Ensure proper stock availability and market coverage.
• Conduct regular market visits to analyze competitor activities.
• Prepare sales reports and performance analysis.

Marketing Responsibilities:

• Assist in planning and executing promotional campaigns and trade marketing activities.
• Coordinate branding, product launches, and in-store promotions.
• Monitor marketing budgets and ROI.
• Conduct market research to identify trends and customer needs.
• Support digital marketing and social media initiatives (if applicable).

Coordination & Administration:

• Work closely with production, supply chain, and finance teams.
• Maintain strong relationships with distributors and key clients.
• Handle customer feedback and resolve market issues promptly.
• Ensure compliance with company policies and trade regulations.

Required Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• 3–6 years of experience in FMCG sales and marketing.
• Strong understanding of distribution network and retail operations.
• Good analytical and negotiation skills.
• Proficiency in MS Office and sales reporting tools.

Key Skills:

• Leadership & Team Coordination
• Market Analysis
• Communication & Negotiation
• Target-Oriented Approach
• Problem-Solving Skills
• Strategic Planning

Performance Indicators (KPIs):

• Sales target achievement
• Market expansion & new outlet addition
• Distributor performance
• Promotion effectiveness

Revenue growth & profitability