Job Title: Digital Marketing and HR Executive

Location: BHOPAL

Job Type: [Full-Time]

Reports To: [Manager/Director]

Job Overview:

We are looking for a dynamic and versatile Digital Marketing and HR Executive to join our growing team. This unique position combines the creativity and strategy of digital marketing with the people-centric focus of human resources. You will be responsible for developing and executing digital marketing campaigns, as well as supporting HR functions such as talent acquisition, employee engagement, and onboarding.

This role offers the opportunity to wear multiple hats in a fast-paced, collaborative environment, making it ideal for someone who is both tech-savvy and people-oriented.

• Key Responsibilities

:Digital Marketing:

• Campaign Management: Design, implement, and manage digital marketing campaigns across various platforms including social media, email, and Google Ads.
• Content Creation: Develop engaging content for blogs, social media posts, email newsletters, and website copy.
• SEO & SEM: Optimize content for search engines (SEO) and manage paid search campaigns (SEM) to drive traffic and enhance brand visibility.
• Analytics & Reporting: Monitor digital marketing performance using analytics tools (Google Analytics, social media insights) and generate reports to assess campaign effectiveness and ROI.
• Social Media Management: Manage social media accounts (Facebook, Instagram, LinkedIn, etc.), grow followers, and engage with the online community.
• Email Marketing: Create and execute email marketing campaigns, including newsletters and promotional emails.
• Brand Awareness: Increase online visibility and strengthen the company's digital presence.

• Human Resources:
• Talent Acquisition: Assist in recruiting efforts, including job postings, screening resumes, scheduling interviews, and coordinating onboarding processes.
• Employee Engagement: Organize team-building activities, events, and initiatives to foster a positive company culture.
• Onboarding & Training: Coordinate new employee orientation and training programs to ensure smooth integration and compliance.
• HR Administration: Maintain employee records, process payroll-related documents, and assist with benefits administration.
• Policy & Compliance: Ensure adherence to company policies and HR-related legal compliance.
• Employee Relations: Serve as a point of contact for employee inquiries, address concerns, and provide support where needed.
• Collaboration & Strategy:Work closely with the marketing and HR teams to align digital campaigns with company culture, values, and recruitment goals.
• Assist in creating recruitment marketing strategies to attract top talent through digital channels.
• Monitor industry trends in both HR and digital marketing to suggest improvements to existing practices.
• Qualifications:Education: Bachelor’s degree in Marketing, Human Resources, Business Administration, or a related field.

Experience:

• 1-3 years of experience in digital marketing (SEO, SEM, social media, content creation).
• 1-2 years of experience in HR, recruitment, or employee relations.

Skills:

• Strong understanding of digital marketing tools and platforms (Google Analytics, social media, email marketing platforms).
• Knowledge of HR processes including recruitment, onboarding, and employee engagement.
• Excellent written and verbal communication skills.
• Creative and analytical mindset with a strong attention to detail.
• Ability to multitask and manage competing priorities in a fast-paced environment.

Technical Skills:

• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
• Familiarity with HRIS systems (Workday, BambooHR, etc.) and marketing tools (Hootsuite, Mailchimp, etc.).
• Basic graphic design skills (Photoshop, Canva) are a plus.

Key Attributes

• Excellent organizational and time management skills.
• Strong problem-solving abilities.
• Highly adaptable with the ability to manage diverse tasks and responsibilities.
• Proactive, self-motivated, and able to work independently as well as part of a team.
• Passionate about both digital marketing and human resources.

Benefits:

• Competitive salary with performance-based bonuses.
• Health, dental, and retirement benefits.
• Paid time off (PTO) and holidays.
• Employee discounts and perks.
• Career development and training opportunities.
• A supportive and dynamic work environment.