Area Sales Manager - Automotive Retail

Area Sales Manager

Responsibilities & Key Deliverables

•    Retail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail)
•    Plan and execute activations for enquiry generation.
•    Ensure quality and quantity of test drive (from all enquiry sources.
•    Ensure accuracy and authenticity of booking data.
•    Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.
•    Focus on processes to improve conversion ratio (CVR.
•    Ensure accuracy and authenticity of DMS data.
•    Plan for sales for 'N' Month.
•    Manpower Productivity - Identify training needs and ensure effectiveness.
•    Motivate and retain manpower by rewards and incentives.
•    Ensure Adherence to Sales story.s
•    Digital Conversion - Ensure adoption of digital tools: Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximize CVR.
•    Ensure adequacy and quality of Digital engagement managers.
•    Dealer working capital rotation.
•    Ageing of stock- Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 month Plan and executing activations for enquiry generation

Preferred Industries

Automotive Industry

Education Qualification

MBA; Post Graduate Dip in Mgmt

General Experience

Sales Experience of 6+ years

Experience Level

Mid Level