Brand Manager

Job Summary:

The Brand Manager is responsible for developing, executing, and maintaining the brand strategy to ensure consistent brand positioning, strong market presence, and long-term brand equity.

Key Responsibilities :

Brand Strategy & Positioning

·      Develop and execute comprehensive brand strategies aligned with overall business objectives

Brand Consistency & Governance

·      Ensure consistent brand application across all marketing, communication, and customer touchpoints

Market Research & Consumer Insight

·      Conduct market research to understand customer behavior, trends, and competitive positioning

Cross-Functional Collaboration

·      Work closely with product, sales, digital, and creative teams to align brand initiatives

Brand Performance & KPI Tracking

·      Monitor brand health and performance using KPIs, analytics, and market data

 Budget Management & Marketing Optimization

·      Manage brand budgets and optimize marketing investments for maximum impact

Brand Identity & Guidelines Management

·      Oversee brand guidelines, messaging framework, and visual identity standards

Product Launch & Brand Expansion Support

·      Support product launches, line extensions, and brand growth initiatives

Key Requirements:

Education & Experience:

·      Bachelor’s degree in Marketing, Business, or related field.

·      4–8 years of experience in brand or marketing management

·      Experience managing integrated marketing campaigns

Skills & Competencies

• Strong strategic and analytical thinking
• Excellent communication and presentation skills
• Market research and consumer insight expertise
• Brand storytelling and positioning
• Project and budget management and Creative judgment with commercial mindset.