Digital Marketing Executive

Job Description – Digital Marketing ExecutiveWe are looking for a Digital Marketing Executive to plan, implement, and manage online marketing campaigns that promote our brand, products, and services. The ideal candidate should be creative, analytical, and result-oriented with a strong understanding of digital platforms.

Key Responsibilities:

• Plan and execute digital marketing campaigns across Google Ads, Facebook, Instagram, and other platforms
• Manage social media accounts and create engaging content
• Optimize campaigns for lead generation, traffic, and conversions
• Perform SEO (On-page & basic Off-page) activities
• Manage and analyze paid ads (PPC, Meta Ads)
• Track performance using Google Analytics, Search Console, and Ads Manager
• Create basic creatives, captions, and ad copies
• Generate regular performance reports and insights
• Coordinate with design and development teams

Required Skills:

• Knowledge of Digital Marketing concepts
• Experience with Google Ads & Meta (Facebook/Instagram) Ads
• Basic understanding of SEO & SEM
• Familiarity with Social Media Marketing
• Ability to analyze data and improve ROI
• Good communication and content writing skills

Preferred Skills:

• Experience in Education / ERP / Software marketing
• Knowledge of WhatsApp, SMS, and Email Marketing
• Canva or basic graphic design knowledge

Experience Required:

• Minimum 6 months – 2 years of relevant experience