Business Development Executive

Job Summary

The Marketing Executive – Patient Sourcing will be responsible for generating patient referrals and building strong relationships with hospitals, doctors, physiotherapists, and healthcare institutions. The role focuses on increasing patient admissions for the Neuro Rehabilitation Center by developing referral networks and promoting rehabilitation services.

Key Roles and Responsibilities

1. Patient Referral Development

• Build and maintain relationships with neurologists, neurosurgeons, orthopedic doctors, physiotherapists, and hospitals.
• Generate patient referrals for Neuro Rehabilitation services.
• Visit hospitals, clinics, and healthcare facilities to promote rehabilitation programs.

2. Hospital & Doctor Networking

• Establish strong professional relationships with doctors, discharge coordinators, and medical social workers.
• Coordinate with hospitals for patient discharge planning and rehabilitation referrals.
• Maintain a database of referral doctors and healthcare partners.

3. Patient Counseling & Coordination

• Provide information to patients and families about rehabilitation services.
• Guide patients regarding treatment programs, admission procedures, and rehabilitation benefits.
• Coordinate with the clinical team for patient admission and assessment.

4. Field Marketing Activities

• Conduct regular field visits to hospitals, nursing homes, and diagnostic centers.
• Organize awareness programs, camps, and health talks related to neuro rehabilitation.
• Distribute marketing materials and service brochures.

5. Reporting & Documentation

• Maintain daily field visit reports and referral tracking.
• Update management about patient leads, conversions, and referral sources.
• Monitor competitor activities and market opportunities.

6. Marketing & Brand Promotion

• Promote the Neuro Rehabilitation Center’s services in the local healthcare network.
• Support digital marketing activities and awareness campaigns.
• Required SkillsStrong communication and relationship-building skills
• Knowledge of hospital operations and healthcare services
• Ability to work in field marketing and patient coordination
• Good networking and persuasion skills

Experience

• 1–3 years of experience in hospital marketing / healthcare business development.
• Key Performance Indicators (KPIs)Number of hospital visits per month
• Number of doctor relationships developed
• Patient referrals generated
• Patient admission conversions
• Participation in awareness and outreach programs