Digital Marketing Executive

Job Objective:-

To build the company’s brand presence both online and offline through creative, strategic, and consistent digital marketing and mass media efforts, leading to increased brand visibility, inquiries, and sales.

Roles & Responsibilities:- 

• Develop and execute monthly digital marketing strategies aligned with product promotions and sales goals.

• Manage and grow the company’s social media platforms (Instagram, Facebook).

• Design engaging posts and videos showcasing products (louvers, laminates, mica, plywood, etc.) and real-time project work.

• Create and run ad campaigns on Google,Facebook,Instagram.

• Write SEO-friendly blog articles, product descriptions, and website content.

• Optimize website (SEO/SEM) to increase visibility on Google.

• Plan and execute email marketing campaigns for clients, architects, dealers. 

• Collaborate with graphic designers, videographers, and photographers to create content.

• Script and shoot short videos/reels highlighting the beauty and application of products.

• Support HR/PR in designing internal mailers.

• Help create branding material: visiting cards, brochures, catalogs, presentation decks.

Key Skills Required:-

• Strong knowledge of social media platforms and ad management.

• Understanding of design tools (Canva, Photoshop, CorelDraw – optional but helpful).

• Good communication & writing skills in English and regional language (for press/media).

• Familiarity with Google Ads, SEO tools, email tools (like Mailchimp), and basic video editing apps.