Digital Marketing Executive

Key Responsibilities

• Campaign Management: Plan, execute, and monitor digital marketing campaigns (SEO/SEM, email, social media, display ads) to increase online presence.
• Content Creation: Produce or coordinate digital content—such as social media posts, blog articles, and email newsletters—ensuring consistent brand messaging.
• Analytics & Reporting: Track key metrics (KPIs) and website analytics (Google Analytics) to measure campaign effectiveness, ROI, and provide actionable insights.
• Social Media Management: Oversee company social media accounts, trends, and audience engagement.
• SEO Optimization: Implement keyword strategies and on-page improvements to boost search engine rankings.
• Website Maintenance: Maintain the company website, including content updates and UX improvements