Digital Marketing Executive

Job Description

We are looking for a results-driven Digital Marketing Executive with at least 2 years of hands-on experience in e-commerce marketing. The candidate should have strong expertise in performance marketing, marketplace promotions, and growth-focused digital strategies.

 Key Responsibilities

               •Plan, execute, and optimize digital marketing campaigns across platforms (Google, Meta, Instagram, etc.)

               •Manage and optimize paid ads (Google Ads, Facebook/Instagram Ads) to drive traffic and conversions

               •Handle marketplace marketing for Amazon, Flipkart, Meesho (ads, deals, creatives coordination)

               •Improve website traffic, conversions, and ROAS

               •Work closely with the design team for banners, creatives, and ad copies

               •Plan and execute email marketing, WhatsApp campaigns, and remarketing

               •Monitor daily performance metrics and prepare weekly/monthly reports

               •Conduct competitor analysis and suggest growth strategies

               •Optimize product listings with SEO-focused content (titles, descriptions, keywords)

               •Track customer behavior using analytics tools and improve funnel performance

Required Skills & Qualifications

               Minimum 2 years of experience in digital marketing for e-commerce

               Strong knowledge of:

               •Google Ads & Meta Ads

               •Marketplace ads (Amazon/Flipkart preferred)

               •SEO basics & keyword research

               •Conversion tracking & analytics

               •Hands-on experience with:

               •Google Analytics / GA4

               •Meta Business Manager

               •Google Search Console

               •Understanding of e-commerce funnels, CRO, and retargeting

               •Ability to analyze data and take action

               •Good communication and coordination skill

Preferred (Good to Have)

               •Experience with Shopify / WooCommerce

               •Knowledge of email automation tools

               •Experience in D2C or multivendor marketplaces

               •Basic understanding of creatives and copywriting

               •Experience in food, FMCG, or consumer products is a plus

What We Offer

               •Opportunity to work in a fast-growing e-commerce company

               •Performance-based growth

               •Exposure to real business-scale marketing

               •Collaborative and learning-focused environment

How to Apply

Interested candidates can share their resume and portfolio/campaign examples at:

TPINGREDIENTSHR@GMAIL.COM

9810526731