Job TitleDigital Marketing Specialist

About the RoleWe’re looking for a data‑driven digital marketer who can plan, launch, and optimize multi‑channel campaigns that attract, engage, and retain our ideal customers. You’ll own performance across paid and organic channels, partner with creative and product teams, and turn insights into growth‑moving action.

1. Key ResponsibilitiesCampaign Strategy & Execution
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• Design full‑funnel campaigns across paid search, paid social, display, video, email, and emerging channels.
• Write persuasive ad copy, landing‑page briefs, and A/B test hypotheses.
• Manage budgets, pacing, and bids to hit CPA/ROAS targets.

1. Content & SEO
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• Build and execute an editorial calendar aligned with keyword research and buyer‑journey insights.
• Collaborate with designers and writers to deliver blog posts, infographics, and video scripts that rank and convert.
• Monitor technical SEO health (site speed, schema, crawl errors).

1. Analytics & Optimization
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• Own the marketing dashboard: GA4, Looker Studio (or similar), CRM, and ad‑platform reporting.
• Run weekly performance reviews, spotting trends and recommending optimizations.
• Implement conversion tracking, pixel/tag governance, and attribution modeling.

1. Lifecycle & Email Marketing
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• Segment audiences and develop automated nurture sequences (onboarding, win‑back, upsell).
• Personalize messaging through dynamic content and behavior‑based triggers.

1. Collaboration & Project Management
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• Work cross‑functionally with Product, Sales, and Customer Success on go‑to‑market launches.
• Brief creative assets, manage timelines, and ensure brand consistency.
• Present insights and quarterly growth plans to leadership.
• QualificationsKPIs You’ll OwnCustomer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Marketing Qualified Leads (MQLs) & pipeline contribution
• Organic traffic growth & keyword rankings
• Email open, click, and conversion rates
• What Success Looks Like in 12 Months30% reduction in blended CAC while scaling spend
• 50% lift in organic sessions on priority pages
• Robust lead‑nurture engine driving a 20% increase in SQLs
• Clear, self‑serve performance dashboard adopted company‑wide
• Benefits & Culture HighlightsFlexible hybrid work (3 days in our Bengaluru HQ)
• Learning stipend for courses, conferences, and certifications
• Medical insurance for you and your family
• Quarterly off‑sites and hack weeks focused on growth experiments

How to ApplySend your résumé, a short note on a campaign you’re proud of (include KPIs), and links to any relevant portfolios or dashboards to info.aszone@com with the subject line “Digital Marketing Specialist – [Your Name]”.

We value diversity and encourage candidates of all backgrounds to apply.