Marketing Executive

Position: Executive / Marketing Officer / Marketing Manager – Plywood & Interior Products

About the RoleWe are seeking a dynamic Marketing Professional to lead and execute marketing initiatives for our range of plywood, laminates, veneers, boards, and interior products. This role is focused on driving brand visibility, demand generation, market development, and supporting sales growth across dealer channels, architects, contractors, and retail customers.

Key Responsibilities📌 Marketing & Brand Promotion

• Plan and implement marketing campaigns to build brand awareness and preference.
• Create and deploy promotional materials, brochures, product catalogs, and digital content.
• Maintain consistent messaging across digital and offline platforms.

📌 Market Research & Strategy

• Conduct market research to identify trends, customer needs, competitive landscape, and pricing.
• Provide market feedback to product and sales teams for product positioning and improvements.

📌 Relationship Building

• Establish and nurture relationships with dealers, distributors, architects, interior designers, contractors, and builders.
• Organize product demos, site meetings, and showroom engagements.

📌 Lead Generation & Demand Support

• Generate leads through field visits, networking, events, and digital touchpoints.
• Support sales teams with qualified leads and marketing collaterals to help close opportunities.

📌 Market Expansion

• Identify new market segments, territories, and dealer networks for business growth.
• Assist in onboarding and training new channel partners.

📌 Reporting & Analytics

• Track campaign performance metrics and prepare reports for management.
• Use data insights to improve ongoing and future marketing activities.
• Skills & Competencies Strong communication, presentation & interpersonal skills.
• Field marketing and dealer engagement experience.
• Understanding of B2B & B2C marketing in building materials or related products.
• Analytical mindset and ability to interpret market feedback.
• Digital marketing awareness (social media, SEO, content).
• Proficiency in MS Office & CRM tools.