Marketing Executive JD

Objective

1. Marketing executives are expected to contribute a great deal to the effectiveness of a company. They identify products and markets, suggest sales strategies and approaches, and measure the results of all of the efforts. They're also responsible for all efforts of the marketing department and staff.

Key Activities

1. Research and evaluate new product opportunities, demand for potential products, and customer needs and insights.

2. Execute marketing strategy and the execution of plans for existing products.

3. Serve as a partner to finance and product development in determining the viability of potential markets before the production of a product.

4. Work with product development teams to manage new product development.

5. Manage launch campaigns for new products.

6. Manage distribution channels for products.

7. Ensure effective, branded marketing communications, including the company website, print communication, and advertising.

8.Manage media and marketing staff and external PR agencies.

9. Overall, marketing executives analyze the effectiveness of all a company's marketing efforts and sales campaigns.

10. Produce valuable and engaging content for our website and blog that attracts and converts our target groups.

11. Build strategic relationships and partner with key industry players, agencies and vendors.

12. Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.

Skills Required

(Job Specific)

1. Extensive knowledge of marketing strategies, channels, and branding.

2. Superb leadership, communication, and collaboration abilities.

3. Exceptional analytical and problem-solving skills.

4. Strong time management and organizational abilities.

5. Up-to-date with the latest trends and best practices in online marketing and measurement