Marketing Manager

marketing manager job description

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A Marketing Manager drives brand awareness and lead generation by developing, implementing, and executing strategic marketing campaigns across digital and traditional channels. Key responsibilities include analyzing market trends, managing budgets, directing content strategies, and collaborating with cross-functional teams to boost sales and ROI. Key Responsibilities & DutiesStrategy Development: Create, implement, and manage comprehensive marketing plans that align with organizational goals.Campaign Management: Oversee marketing campaigns from conception to execution, covering email, SEO, social media, and PPC.Market Analysis: Analyze consumer behavior, competitor activities, and industry trends to adjust marketing efforts.Budgeting & ROI: Plan and manage marketing budgets, and calculate the ROI of campaigns.Content & Brand Management: Oversee content creation (blogs, website), ensure consistent brand messaging, and manage PR efforts.