Social Media Specialist

Key Responsibilities:

1. Content Creation (Video & Photo Shoot)

• Plan and execute creative photo and video shoots for promotional and branding purposes
• Coordinate with team members to capture high-quality visuals of products, services, and training sessions
• Ensure content aligns with company branding and marketing goals

2. Video Editing

• Edit raw video footage into engaging content for social media platforms
• Add effects, transitions, captions, background music, and branding elements
• Create reels, shorts, and promotional videos optimized for platforms like Instagram, Facebook, and YouTube

3. Graphic Designing & Poster Making

• Design eye-catching posters, banners, and social media creatives
• Create promotional materials for courses, offers, events, and announcements
• Maintain consistency in brand colors, fonts, and style

4. Social Media Management

• Handle and manage all company social media accounts (Facebook, Instagram, YouTube, etc.)
• Schedule and publish regular posts, stories, and updates
• Respond to comments, messages, and customer inquiries professionally
• Monitor engagement and improve audience interaction

5. Paid Advertising (Ad Boosting)

• Plan and run paid campaigns on platforms like Facebook Ads and Instagram Ads
• Optimize ad performance to increase reach, engagement, and conversions
• Manage ad budgets effectively to achieve maximum ROI

6. Lead Generation

• Generate quality leads through social media campaigns and promotions
• Design and execute strategies to attract potential students/customers
• Track and report leads generated from different platforms
• Coordinate with sales team for lead conversion

7. Performance Tracking & Reporting

• Analyze social media insights and campaign performance
• Prepare regular reports on reach, engagement, and lead generation
• Suggest improvements based on data and trends 

Required Skills:

• Knowledge of video editing tools (Premiere Pro, CapCut, etc.)
• Graphic design tools (Photoshop, Canva, etc.)
• Understanding of social media algorithms and trends
• Basic knowledge of digital marketing and advertising
• Creativity and strong communication skills