Responsible for Listing Optimisation, Tracking Dispatch & Logistics,Account health reporting and customer support

Strategic Planning:

• Develop and implement comprehensive e-commerce marketing strategies to achieve sales targets and enhance brand visibility.

Campaign Management:

• Plan, execute, and optimize online marketing campaigns across various channels (email, social media, PPC, SEO).

Market Research:

• Conduct market analysis to identify trends, competitor activities, and customer preferences to inform marketing strategies.

Content Creation:

• Collaborate with content creators to develop engaging product descriptions, blog posts, and promotional materials.

Data Analysis:

• Monitor and analyze website performance metrics, sales data, and customer feedback to refine marketing strategies.

SEO and SEM:

• Optimize website content for search engines and manage paid search campaigns to drive traffic and conversions.

Social Media Management:

• Oversee social media platforms, creating engaging content and managing interactions to build a community around the brand.

Email Marketing:

• Develop and execute email marketing campaigns, including newsletters, promotions, and automated customer journeys.

Collaboration:

• Work closely with cross-functional teams, including sales, product development, and customer service, to align marketing efforts.

Customer Relationship Management:

• Implement strategies to improve customer retention and loyalty, including personalized marketing initiatives.

Budget Management:

• Manage the marketing budget, ensuring cost-effective allocation of resources and tracking ROI on marketing activities.

Performance Reporting:

• Prepare regular reports on campaign performance, sales metrics, and market trends for stakeholders.