We are looking for a results-driven Google & Meta Ads Expert to join our digital marketing team. The ideal candidate will have hands-on experience in managing and optimizing paid ad campaigns across Google Ads (Search, Display, YouTube) and Meta platforms (Facebook, Instagram), with a strong focus on performance, ROI, and lead generation. Knowledge of SEO is a plus and will be considered a valuable edge in executing integrated marketing strategies.

Key Responsibilities:

• Plan, create, and manage performance-based Google Ads and Meta Ads campaigns.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Optimize ad performance through A/B testing, bid strategies, and continuous monitoring.
• Analyze campaign performance metrics and provide actionable insights and reports.
• Collaborate with content, design, and web teams to ensure consistent messaging and landing page optimization.
• Stay up to date with the latest trends and algorithm changes across ad platforms.
• (If applicable) Assist in SEO initiatives like keyword mapping, on-page optimization, and performance tracking.