Digital Marketing Executive

A Digital Marketer drives brand awareness, engagement, and online sales by planning and executing multi-channel campaigns (SEO, SEM, social media, email). Key duties include managing social media content, optimizing website performance, analyzing ROI via tools like Google Analytics, and collaborating with sales teams to convert leads. Monster for Employers | Monster.com +4

Key Responsibilities:

• Strategy & Planning: Develop and implement comprehensive digital marketing plans, including SEO/SEM, email marketing, and social media, to achieve business goals.
• Content & Social Media: Create, manage, and publish high-quality, engaging content for platforms like LinkedIn, Instagram, Facebook, and Twitter.
• Campaign Optimization: Monitor, track, and analyze key performance metrics (KPIs) like ROAS, engagement, and conversion rates, and adjust strategies to maximize results.
• Collaboration: Work with designers for creative assets and sales teams to align on marketing goals.
• Performance Marketing: Manage paid ad budgets across platforms (e.g., Google Ads, Meta Ads) and run experiments to test performance. Monster for Employers | Monster.com +6

Required Skills and Qualifications:

• Technical Knowledge: Proficiency in Google Analytics, SEO tools (e.g., Semrush, Ahrefs), and Content Management Systems (CMS).
• Analytical Ability: Strong skills in data analysis to evaluate customer experience and campaign success.
• Communication: Excellent written and verbal skills for creating persuasive content and reports.
• Experience: A bachelor's degree in marketing, business, or a related field, often with 2-5 years of experience, depending on seniority. Monster for Employers | Monster.com +4

Common Job Titles:

• Digital Marketing Executive
• Digital Marketing Manager
• Social Media Manager
• Performance Marketing Manager
• Digital Marketing Specialist.