Digital Marketing Executive

Job Title: Digital Marketing Manager

Job Summary:

We are seeking a highly motivated and experienced Digital Marketing Manager to lead our online marketing efforts and drive measurable growth. The ideal candidate will have a deep understanding of digital channels, campaign strategy, analytics, and content development. You’ll be responsible for planning, executing, and optimizing multi-channel digital marketing campaigns to build brand awareness, generate leads, and support overall business objectives.

Key Responsibilities:

Develop and implement comprehensive digital marketing strategies across all digital channels (SEO, SEM, email, social media, display advertising, etc.)

Manage the company’s website and ensure it is optimized for lead generation and user experience

Plan and oversee paid marketing campaigns on platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, etc.

Drive SEO initiatives including keyword strategy, content development, and backlinking

Create and manage content marketing strategies including blogs, newsletters, and social media posts

Utilize analytics tools (e.g., Google Analytics, HubSpot, SEMrush) to monitor campaign performance and adjust tactics accordingly

Collaborate with internal teams and external agencies or freelancers to develop marketing assets and content

Manage the digital marketing budget and ensure ROI for all campaigns

Stay current on digital marketing trends, best practices, and emerging technologies

6 month experience in immigration

Proven experience in planning and executing digital campaigns across multiple platforms

Strong knowledge of SEO, SEM, Google Ads, Google Analytics, social media advertising, and email marketing

Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Mailchimp)

Analytical mindset with the ability to interpret data and translate it into actionable insights

Excellent communication, leadership, and project management skills

Preferred Skills:

Graphic design or video editing experience (Adobe Creative Suite, Canva, etc.)

Experience with A/B testing and conversion rate optimization (CRO)

Knowledge of HTML/CSS and CMS platforms (e.g., WordPress, Webflow)