Key Account Sales Incharge

Business Development

• Identify retail markets in assigned towns and drive coverage
• Add new potential outlets 

Ways of Working

•  Firm grip on the territory through working on retail beats (6 days a week)
•  Achieve value and volume targets for suggested price-product mix while following prescribed ways-of-working
• MSL adherence and SFA Usage guidelines to be followed

Channel-partner management

• Channel Partner management in terms of order billing, invoice settlement, ensuring distributor’s adherence to required infrastructure and servicing norms hygiene adherence
• Take accountability for credit-worthiness of outlets and ensure adherence to credit terms
• Build strong relations with buyers , category managers and coordinate operational matters.

Market control and information

• Co-ordinate timely delivery of orders in assigned markets
• Monitor market-operating prices and any instance of cross-territory infiltration, and take actions to control the same
• Be the point of contact for solving all trade related issues and escalating wherever needed

BTL Activities

• Communicate BTL activities to trade and execute them
• Executing merchandizing through Merchandiser 
• Report all data through prescribed tools and technology

Revenue growth and market share

• Analyze data trends to prepare effective strategies for driving revenue growth in the key categories and outlets
• Ensuring Visibility execution and adherence as per Market share and share of shelf Norms
• Work closely with merchandisers on hygiene check adherence