Adobe Target Specialist

Process Manager

Description

Adobe Target Specialist

Key Responsibilities

• Build and deploy A/B, MVT, and personalization campaigns using Adobe Target (VEC and Form-based).
• Configure experience targeting and audience-based experiments, including offers and experiences.
• Partner with analytics, marketing, and UX teams to shape test hypotheses, variants, and success metrics.
• Convert business requirements into well-structured Target activities with clear implementation logic.
• Debug and resolve issues across web, mobile web, and app environments, ensuring stable experiment delivery.
• Ensure seamless measurement and data capture integration with analytics and tag management ecosystems.
• Maintain strong QA standards, documentation, and release discipline across multiple concurrent experiments.

Must-Have Qualifications

• 7+ years of hands-on Adobe Target experience (VEC + Form-based).
• Strong front-end skills: JavaScript, HTML, CSS (custom experience development).
• Experience with at least one tag management system (e.g., Adobe Launch, Tealium, GTM).
• Solid understanding of experimentation concepts: A/B, MVT, personalization, audiences, and reporting and Web SDK implemenation using Adobe Target
• Comfortable working in a client-facing, fast-paced environment managing multiple tests.

Nice-to-Have Qualifications

• Exposure to broader digital analytics and experience platforms within Adobe’s ecosystem.
• Experience supporting US/EU clients in digital marketing, ecommerce, or BFSI domains.
• Familiarity with performance and debugging tools (e.g., browser developer tools, network debugging).